Case Study

The Self Wish App

Social Events, Chat, and Training in One Platform

The Self Wish project is a complete digital platform where people can discover events, connect with others, chat in real time, and book golf training sessions with secure payments. The main goal was to create one smooth and simple experience for users from sign-up to activity participation.

Self Wish was created to bring social connection and golf learning into one simple journey. Users can join easily, explore events, take part in activities, chat with people, vote in polls, receive updates, and book training sessions without confusion. Every key flow was designed to feel clear, quick, and user-friendly.

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The Challenge

The client wanted a simple and clear user journey for every major action.

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Most important requirements/challenges were:

  • Make sign-up fast with OTP, social login, and Apple login.
  • Keep profile setup simple for first-time users.
  • Build easy event discovery with clear filters and details.
  • Create smooth event participation from request to join.
  • Support one-to-one and group chat in one place.
  • Add polls so groups can make quick decisions.
  • Show timely notifications for important user actions.
  • Enable simple training booking with real-time slots.
  • Track session progress with clear status updates.
  • Build secure payment flow with easy refund support.
  • Connect event, chat, and booking in one user journey.
  • Keep all flows simple and easy to understand.

How we did it

The Solution

We focused on making each user action simple, connected, and easy to complete.

1.

Easy Onboarding and Profile Setup

  • Added OTP login to make sign-in quick and easy.
  • Added social and Apple login for faster access.
  • Kept registration steps short to reduce drop-off.
  • Made profile setup simple with clear fields.
  • Allowed users to update profile details anytime.
  • Kept account actions easy to find and use.

2.

Better Event Discovery and Participation

  • Built an explore section to find events quickly.
  • Added event filters for easier search.
  • Showed clear event detail pages before joining.
  • Enabled easy join request flow for events.
  • Added simple actions for cancel and close.
  • Improved participation flow for smooth steps.

3.

Connected Social Engagement

  • Added one-to-one chat for direct conversations.
  • Added group chat for community interaction.
  • Added polls in chat for quick group decisions.
  • Added notifications for important updates.
  • Helped users stay active in real time.
  • Kept all engagement tools in one flow.

4.

Smooth Training Booking Flow

  • Added slot availability so users choose time easily.
  • Enabled simple session booking in a few steps.
  • Added clear session status for tracking.
  • Supported easy cancel and complete actions.
  • Reduced confusion in the full booking journey.
  • Made training flow simple for first-time users.

5.

Secure Payment and Refund Experience

  • Added secure payment flow for training bookings.
  • Kept checkout steps simple and clear.
  • Added refund flow for valid cancellation cases.
  • Improved trust with safe transaction handling.
  • Shared clear payment status updates to users.
  • Made payment journey smooth from start to end.

6.

Clear End-to-End User Journey

  • Connected onboarding, events, chat, and booking.
  • Reduced extra steps in key user actions.
  • Kept screen flow simple and easy to understand.
  • Improved movement from discovery to booking.
  • Made user actions faster with clear navigation.
  • Delivered one smooth and complete experience.

Client Feedback

“Now our users can move from sign-up to event joining, chatting, and training booking without confusion. The journey feels smooth and simple.”

– Client Team

Self Wish Project

“The platform is much easier to use now. Users can discover events, connect with others, and complete payments with more confidence.”

– Client Team

Self Wish Project

The Results

  • Unified product experience: events, chats, training, and payments now work in one connected app flow.
  • Higher engagement: users interact more through event participation, group chats, and polls.
  • Better booking experience: training sessions are easier to schedule, manage, and complete.
  • Strong payment confidence: secure transactions and refunds improve user trust.
  • Faster in-app actions: users complete key tasks in fewer steps.
  • Better retention potential: users have more reasons to return through events and chats.
  • Reduced confusion: clear flows lowered drop-offs during onboarding and booking.
  • Stronger user satisfaction: the overall journey feels simpler and more reliable.
  • Scalable foundation: the platform is ready for future feature expansion and higher traffic demand.
result

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