Go Responsive or Drop in Google Search Ranking!

Responsive Website

These days you might be hearing lot about the word “Mobile Friendliness”, do not confuse it with something related to dating on mobile or etiquettes to use mobile phone! In fact it is a warning bell for you if you own a website but it is still NOT “mobile responsive”.

Why? Because Google has come up with new updates for search ranking on April 21, 2015 to priorities search ranking results for websites based on “Mobile Friendliness” or mobile responsiveness if use browsers on mobile device.

Let me try to explain the responsive website. Web Designer uses HTML5, Bootstrap (etc) and CSS to build the sites and set parameters so the content of the website resizes itself as per the screen size of devices like Mobile, Tablet, desktop etc. So, a mobile responsive website in simple terms is a website which adjusts itself as per the screen size of the device.

Wondering, how to TEST if your website is mobile responsive or NOT? Click here to test. Google has come up with 2 important updates:

“we will be expanding our use of mobile-friendliness as a ranking signal” which means it will affect all the Google searches through mobile devices. Results will be prominent and rank higher for the websites those are mobile responsive.
2. “we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed”. Now, Google through “App Index” can index your Android applications just like your website. Deep links indexed by Google appear in the searches and can land user directly into the native mobile app if it is being installed on users’ devise.

Don’t wait anymore if you are yet to get your website mobile responsive, otherwise it will hurt your SEO ranking and business.

Give momentum to your business with social media optimization

Social media Optimizations

Today, the world of business has become highly competitive and this competition is getting even more intense in the online world. There are millions of online businesses in the every business wants to get to the top of ladder in the highly competitive online market. Without getting noticed, you cannot sell your services. You need a first page visibility to sell your products or services to consumers. Without ranking highly in the search engines for your keywords, you cannot do anything productive. Without right kind of promotion, you cannot get the desired results in the online market.

In this ever-evolving world, socializing is considered as an important way to get all the latest news and hottest gossips on various things. It works effectively for people and in the same way, social media optimization serivces for the websites. Social media is an online social platform that is designed to help distribute useful information to a large number of audiences quickly. Today, it has become the need of the hour. Businesses use various social media sites in a big way to promote their products and services in their targeted market. Social media websites such as Facebook, LinkedIn, Twitter and YouTube are extremely popular among internet users. Millions of users use these sites to gather information or air their feedbacks. These popular social media sites offer a unique platform to all kinds of businesses as well as individuals to popularize products and services among million of users. They use this platform to grab the attention of thousands of prospective customers. If you have a business and you want to tap a new section of audience or market, you should hire the services of a web development company in India.

The professional experts of the company will create profiles on various social media sites to get feedback on various products and services from customers and also make them aware of new products and services over a period of time The social media experts will carry out extensive research on keywords, target audience and manage campaigns on relevant social media networks to add teeth to your campaign and draw a large audience. This will help you to build trust on a long-term basis and generate a lot of revenues.

Just having a website is enough?

Just having a website is enough?

When you get developed your website, you must ask a question “Just having a website is enough?” Certainly not, website is just a ‘skeleton’ until your website has its soul in terms of proper strategy, navigation, responsiveness flow and content targeted to the prospective customers.

If you are wondering that your website in not yielding results in terms of leads and visitors in spite of great design, you need to get a reality check and get your website audited by web experts. I am trying to list of 10 points which needed to be taken care of while you want to get develop an effective and engaging website:

1. Is Design and cultural relevance considered? : While you conceptualize design for your website, you need to keep in mind your target visitors’ social, cultural and regional preferences. A color could be favorite in one region and other may not even like it. Give reasonable time to brainstorm about the color scheme, graphics as they are the key to keep your website visitors engaged and reducing the bounce rate.

2. Is it Easy to Navigate? : You need to check your website if it is easy to navigate. If the navigation is confusing or it is too complex, your website is bound to have higher bounce rate and lesser leads. New visitors do not have patience to waste time in searching information of their interest while they have plenty of other options on google.

3. Is it easy to view your website? : You need to test your website if it is easy to view across the browsers and mobile devices of different screen sizes. You can use Bootstrap 3, HTML5, CSS3 etc to make your website responsive. A mobile responsive website is easy to navigate and reduces the bounce rate considerably.

4. Is your website too slow? : If a website is taking more than 3 seconds to open up, it means your website has got some serious optimization problem in loading which could be due to the issues of CSS, JQuery slider, non-optimized images, hanging scripts etc. Search engines do not consider it good. You need to get your website analyze and resolve the optimization issues.

5. Is your website has SEO Optimized Content : Content is king and if it is not properly used, king will be angry which upsets search engines booting robots. Content must not be making hard sales pitch, should not be monotonous and must have 1%-2% of targeted keywords density. Target keywords must not be unnecessarily stuffed; use must be contextual and smooth.

6. Is your website has dead links and canonical issues? : You need to get your website tested to check if it still has any dead link or canonical issues which not only hurts your SEO ranking but also ruins the good perception of visitors towards the website.

7. Haven’t you bother to update the content for long now? : Nobody likes to eat stale food or to visit same monument time and again. Content must be updated on regular interval to keep the website engaging, lively and refreshed. You must share the latest information about your products and services in order to generate curiosity among your visitors. Are you doing this?

8. Are you sure about using social media effectively on your website? : Social media Marketing has become an integral part of every business’s promotional strategy and ability to keep your customer engaged can bring great difference. Here you directly talk to your customers. Analyze your website to check how effectively and at which place you have used social media feeds and icons. Encourage sharing options. Use email capture boxes and RSS feeds effectively. Keep an admin “on go” to manage all social media accounts as it is double edge sword which can be used for making and breaking your online reputation.

9. Is your contact form and details easily visible? : Contact us forms and details must be kept very handy on your website to get leads. Contact us forms must not be very lengthy with too many compulsory fields. Forms with too many compulsory fields are less likely to get leads. Use captcha to keep robots away. Do not want too many calls, use email id and respond within 24 hours.

10. What do Analytics and Visitor patterns say? : To know the users visit pattern and issues with the website you can use tools like Google Analytics or webmaster tool etc, which help you to analyze and take corrective action wherever your website is losing the battle of competition to your competitors. Re-draw your overall online marketing strategy if needed to be based on the above results.
So, only having a website won’t yield you the results and ROI, just like sowing a seed is just beginning of long process to nurture it into a fruit bearing tree. If you feel your website is not giving your results as expected, get an expert to analyze it.

Understanding Mobile Website Development Is Important

Mobile Responsive Web Design

With the development of smart phones and mobile devices and, good numbers of mobile users have access to the World Wide Web. It is guessed that more than four billion people globally use their mobile phones devices, which shows a considerable audience for any industry. It directly emphasizes on the mobile website development in order to understand the experience of an individual despite concentrating on continuing the desktop website space.
The design should be cautiously considered to let the chance to interact or connect with clients with the help of smart device. There are a number of significant characteristics of mobile website development that a business associate should go through. Many people enable to understand the differences between minimizing the visual dimensions of a website and Responsive Mobile Website.
The mobile website should be handled as a unique stage to aid applicable tools and information instead of being a subset of a creative website. This permits business owners to capitalize on the important aspects necessary by mobile clients.
The Mobile website design can be achieved in numerous development languages. However, there is a significance to consider the setting of the mobile phone and the creativity required to appoint the end user. Ideally, it is important for a website developer to list up the important requirements of the website before starting the design to make sure it is perfect for the user experience, allows a user friendly environment along with easy routing and a satisfying browsing practice.

SEO Expert India – Why Do You Need To Choose One?

If you feel that the business promotion tools and tactics are not yielding results, it is high time you seek help from a SEO expert in India. Hiring an SEO expert is going to prove beneficial at several different areas, the most common one being that you will be able to see results quickly. Now that you have spent so much on brand promotion, think twice before you choose someone to promote your site on search engines as you need to rely on an expert only.

You are a business owner and should have time to invest on something more lucrative instead of making the business go known amongst the masses, this is where an experienced SEO expert comes into picture in India. With an expert working on the goal, you can focus on other areas such as advertisement, new product launches and much more. An expert in the search engine optimization field is going to suggest you only what would work and this means that you will not be draining out money on something futile.

Even if you are a beginner and want to ensure that no mistakes are made going in for a capable SEO expert is the option to consider. With an expert, you will not get subjected to penalties, real results are going to arrive and you will save money too. if you want to promote the business in a stress free way, you need an SEO expert.

A Capable & Experienced Web Development Company India

In today’s cutthroat competition if you feel that by merely being present on the web would suffice, you are wrong, you need to ensure that the web presence stays compelling enough to turn prospects into customers. While this might not seem that easy, but once you have a capable Web Development company India Company you’re your side, there is noting much that will be left to worry about.

Web development services can play a vital role in not only bringing people to the website but escalating sales too. An experienced Web Development company India is going to make complete use of its experience and will come out with a strategy that promises some incredible and realistic gains. Only a capable web development company is going to come out with a work plan that is not merely limited to website design, it is going to cover all those integral areas that matter.

You need custom web application Development Company India as it would match its skill set with your requirements to provide you with an exclusive package. Brand recognition, brand sustainability and brand expansion would only get possible if you have a capable web development agency by your side.

Website Maintenance
Website Maintenance