Why Does Magento For Your E-Commerce Website? 8 Reasons

Magento Developer

As the start ups and eCommerce revolution is taking place across the globe in recent years, entrepreneurs have tons of tools at their disposal to bring their businesses online but they often ask questions.

– Which ecommerce website platform will be most suitable for their business?
– Will the chosen platform be economical, scalable, responsive and SEO friendly solution?

– Answe

The easiest answer is Magento based eCommerce Store because it has all needed.
Among many open sources tools, Magneto is the fastest growing eCommerce development platform. Many of world’s biggest brands like Men’s Health, Vizio, Nestle , Samsung, Fort, Fox Connect, Levono, Olympus, Nespresso, Nike, The North Face, Fiji Water, Skype etc use Magento due to its scalability, affordability, ease of customization, SEO friendliness among many other differentiating features.

1. Created for Ecommerce: Magento comes fully loaded with feature needed to make ecommerce store live quickly. If you look at the integration, robust shopping cart, ready to add payment gateways, differentiate it from the CMS like wordpress+woocommerce combo. That is the reason, it’s eating up the market share of the similar tools like OpenCart, ZenCart, OsComerce etc and customer migrating to Magento in bulk.

2. Integration: Integration of Magento with 3rd party services like payment gateways, database applications, shipment tracking, inventory management and sales management etc make it “Go For” tool. You can easily integrate it will services like DHL, fedex, salesforce, QuickBooks etc.

3. Scalability and Multi-store Capability: The most attractive features of magento for large corporates is its scalability and ability to handle multiple stores from the single admin panel which is not possible with other CMSs. It gives the features like uploading products in bulk using .CSV files. Magento store can handle upto 500,000 products on single website and handle more than 80,000 orders per hour.

4. Easy customization: If you want to built a unique store to establish your brand as niche, reliable and modern, use mageto as it allows high level of development customization. You can design your own template if you do not want to use existing and can integrate it with magento.

5. Marketing and SEO Ready: Magento comes with built-in SEO optimizations tools for on page optimization to increase the chances for your products rank high in the searches on google, bing, yahoo and beyond. It can easily be integrated with Salesforce, mailchip etc to boost the customer engagement and retention, and has many other tools like rating and reviewing the product, wishlist etc. These features making it most loved CMS for ecommerce.

6. Analytics and Reports: The analytics related to the sale of the products, trends of selling on store, most purchase, most viewed etc helps, store owner to with strategy formulation and forecasting while analytics related to financial activities makes it easier for accountant to manage the store. It gives one of the best graphical representation of the data for you to get the idea of entire store with just glance.

7. Mobile Ready: With browser detection and responsive design, magento creates an impressive customer experience by optimizing store’s product pages on mobile devices.

8. Large Community: Over 250,000 business using magento and 800,000 developers with official certification from more than 40 countries, make it one of the largest technical communities on web. The numbers are still growing, so, finding a magento developer is not a big deal and this large community helps a great deal for beginners and learners.

The scalability, ease of customization, cost effectiveness and speedy development, driving businesses towards magento. It fits with all kind of stores right from one product store to multi-vendor large eCommerce portals.

How to Rank your website highly with ethical SEO Off Page Optimization

SEO Off Page Optimizations

Today, a business that has the right kind of exposure will succeed in the market. If you are leading an isolated life, then your chances of getting recognition will always remain a distant dream. In simple words, your business cannot exist in vacuum. It should have presence in the market and customers should be aware of its products and services. You will be surprised to know that there is more than a billion websites in this internet-driven world. And many of them don’t even survive for a couple of months and the reason is non-visibility. In the online world, visibility is the key to success. If you are not able to make presence in the first page of major search engines for your keywords, then you will be in a big trouble. Your business will suffer, and at the end, you will have to windup your business.

But there is a solution for non-visibility. You should get an attractive website and for that you should avail the services of a good designer and developer. You should opt for SEO services from a popular web development company based in India. The SEO team will use both on-page and off-page optimization techniques to optimize your website. Even if your website is attractive and has wonderful content, you have to use search engine optimization to get first page rankings on major search engines. There are also a number of things you have to do “off your web page” to enhance your search engine page rank and increase targeted visitors to your website. This area is known as off-page optimization. Off-page factors should be carefully considered and implemented in a right manner to achieve higher search engine rankings. These important factors are primarily tied to the website’s linking (inbound and outbound) techniques. And it is commonly known as link popularity. There are also other ways of Off-page optimization that include article submission, blog submission, social bookmarking, social networking, press releases, PPC Campaigns, directory submissions Forum posting, photo sharing video sharing and many more. If you are sincere enough, you can take your website to first page of all search engines with right approach and techniques. For a small business and other business too, SEO will always remain an invaluable asset to generate new customers.

SEO Strategy for Website: Marriage, Not a Dating

SEO Strategy

Once you have develop a website and wonder if you want to date your website with initial SEO strategy and implementation without any long term commitment or do you want to marry your website with long term commitment and future planning along with target oriented strategy to have healthy children (in terms of higher ROI) and investing on the their health and education to make them successful (establishing your Brand) citizens.

I would suggest you to date and marry your website with long term commitment. If you are dating there are chances your competitors get in there and try to make it love triangular by through their better, focused and long term SEO strategy, which will not be an ideal situation for you rebuild your relation (strategy) to promote.

So, SEO services (Search Engine Optimization) and internet marketing is an ongoing process, just like marriage. If you are marrying, you need to take some crucial pre-cautions and respects each other. Here are few mantras for you’re:

1.        Is your relation (Website) responsive?

Do you respect and care mutual responsibilities? SEO is not just about optimization or bring inbound or outbound links to your website, it is much more. It starts with the design of your website. With more according to comScore more than 80% internet users have Smartphone. So, you SEO strategy must include mobile responsive website using HTML5, Twitter Bootstrap and lesser the use of flash better the speed of the website.  Images on the website must be optimized and website must score more 80% on google PageSpeed Insights. So,

2.       Are you sure with your relationship (onsite content (On-Page) ) strategy:

Chemistry between husband and wife does matter more than what they want to show superfluous to others.  In the same way with recent Google’s Panda algorithm update , your onsite content strategy must be very carefully designed and must give appropriate weightage to targeted keywords.  While create on site strategy, you need to focus on the few important points like:

–          Content must be of high quality and original

–          Careful text formatting on the page using Italics, bold, bullets etc

–          Grammar and sentence formatting

–          Use of heading and sub-heads

–          Length of the content and appropriate optimized images to support the message.

3.       Are you social and how are your relations with others?:

In this era of social networking, you need to be socially active and know the tricks to position yourself effectively to gain more visitors those eventually turn into your customers.

In SEO strategy, link building is very crucial specially inbound link.  Inbound link are one of the most heavily weighted factor in Google’s ranking algorithm.  You have to keep few things in view:

–           Inbound linking of your website from high raking websites

–          Inbound links from social networking site create more trust for your brand

–          More the inbound link more the visibility of your products which leads to more customers.

–          Effective use of off-page content writing and distribution like article, PR, blogs etc.

4.       Are you giving enough time?

Every relation needs time, so does SEO Packages. SEO campaigns are fulltime job do not make it part time or once in while task. As it is an ongoing process you need to give reasonable time to keep updating your website content, content related to your website. Don’t go hire a “cheap SEO” service company but hire SEO Expert who is able to personalize the whole process:

–          Create a guest blog or a blog on your website and keep engaged with visitors

–          Give a personal touch to your “Social Media presence”

–          Create awareness about your brand by creating and strategically distributing quality content.

5.       Is your home all set?

If you want peace of mind you need to all set your home first. According to Google Places 20% of searches on Google are related to location and comScore says  56% of mobile phone users  use browser for local searches.  So, it is important to include localization factor in your SEO strategy.

–          Create effective profile on Google+, google place, Bing etc

–          Importance of local search will further increase with localization factor on Smartphone browsers based searches.

–          Optimized local searched for all of your business to get better results.

–          Keep updating your profiles on local listings

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Website Maintenance