7 Super Tips for Start Ups to Develop a Successful Android Application

android Applications

Android is a revolution in itself that has made smartphone affordable for everyone. Android revolution is not limited to only developers and rich countries but it has reached to every single country of the world without discriminating them into the first or third world countries. It has just given it’s users power to keep globalized world on their palm. It has globalized the world in true sense with it’s wider reach and affordability.

A technology become revolution only when it address the needs of masses and it is easy to use. Here are the 7 useful tips for Android developers.

Conceptualizing and Ideation:
If you have an interesting idea to develop an Android app, put it down on paper. Refine it and make a formal draft. Once you are convince that your all the points and list of features, you want in your mobile app, are done, approch an Android development team, they will help you out with further brainstorming and by suggesting the technical feasibility of the app.

Blueprinting/Wire-framing
So, now you are done with all the brain storming and basic feasibility study for the application. And you are confident enough that you have an idea which will click into a ‘hit app’ or this app will ease the process and make your business for efficient and effective, start blueprinting it.
So, you or your chosen Android developer will prepare a blueprint that includes platform, features, technical specification along with phase wise deliverable. This will help you to assess the synchronization between your conceived idea and app to be developed.

App Design:
Design is the heart and soul of any web or mobile app. In this stage Mobile application interface design team design formal screens for the app by making sure that they have covered all the features, specification and screens specified in the wireframe.
Ask the design team to prepare a static mock up and make the necessary changes in the UI, UX or flow of the application if needed. Making changes in this stage regarding ease of use for user, will save lots of time than accomodating change requests during the development stage. You make sure after this stage, you won’t need any major change in phase one of the app, otherwise the cost of app may increase as changes get difficult with development stage.

Development
In this Android Application process, the coding team start coding as per the predefined designs and turn them into working app using, DBs like SQLlite, navigation, List views, APIs or web services if the app is clien-server . Keep track on the process whether the development team is using best of the methodologies which will help in future scalability and adding new features to the app like refactoring, fragmenting etc which was a while ago introduced by Honeycomb which helps in building blocks with their own life cycle. So avoid the reinventing of the wheel.

Test, Test and Test:
Testing is one of the most important phase of the app development as what coding team thinks working perfeactly for them might not work the same way for other users having different version of Android platform.
Alfa Testing: You can do alfa testing involving your teammates and people from the app development background as chances are high that they must be having high end android phones and play around it. A developer is always great at finding bugs in apps developed by other 😉
Beta Testing: Now, you can release the app for broader audiences with different demographic background. You will get to know many UI related issues if not technical in this phase as refection lies in the eys of beholder.
Once you have passed these stages of testing, you are ready to launch the app on Android App Store.

App Store Submission:
So, once you are done with testing, you are ready to upload it on google play store and others. You need to create an account there. While uploading app on app store, keep in mind to put the images and screen shots those are of high resolution and display striking features of your app. Content must be SEO friendly and digital marketing oriented. Choose keywords very carefully or hire an SEO Expert for the same.

Promotion Of Android App:
So, you have put in your hard earned money and precious time till above 6 steps, now your turn is to show How good you are at marketing the app or you can simply hire a digital marketer to promote it. There are lots of highly specialized and procession SEO companies those help in promotion by using tools like Search Engines, social media websites like Twitter, Facebook, LinkedIn, blogs and lots of other social media tools.

Just having a website is enough?

Just having a website is enough?

When you get developed your website, you must ask a question “Just having a website is enough?” Certainly not, website is just a ‘skeleton’ until your website has its soul in terms of proper strategy, navigation, responsiveness flow and content targeted to the prospective customers.

If you are wondering that your website in not yielding results in terms of leads and visitors in spite of great design, you need to get a reality check and get your website audited by web experts. I am trying to list of 10 points which needed to be taken care of while you want to get develop an effective and engaging website:

1. Is Design and cultural relevance considered? : While you conceptualize design for your website, you need to keep in mind your target visitors’ social, cultural and regional preferences. A color could be favorite in one region and other may not even like it. Give reasonable time to brainstorm about the color scheme, graphics as they are the key to keep your website visitors engaged and reducing the bounce rate.

2. Is it Easy to Navigate? : You need to check your website if it is easy to navigate. If the navigation is confusing or it is too complex, your website is bound to have higher bounce rate and lesser leads. New visitors do not have patience to waste time in searching information of their interest while they have plenty of other options on google.

3. Is it easy to view your website? : You need to test your website if it is easy to view across the browsers and mobile devices of different screen sizes. You can use Bootstrap 3, HTML5, CSS3 etc to make your website responsive. A mobile responsive website is easy to navigate and reduces the bounce rate considerably.

4. Is your website too slow? : If a website is taking more than 3 seconds to open up, it means your website has got some serious optimization problem in loading which could be due to the issues of CSS, JQuery slider, non-optimized images, hanging scripts etc. Search engines do not consider it good. You need to get your website analyze and resolve the optimization issues.

5. Is your website has SEO Optimized Content : Content is king and if it is not properly used, king will be angry which upsets search engines booting robots. Content must not be making hard sales pitch, should not be monotonous and must have 1%-2% of targeted keywords density. Target keywords must not be unnecessarily stuffed; use must be contextual and smooth.

6. Is your website has dead links and canonical issues? : You need to get your website tested to check if it still has any dead link or canonical issues which not only hurts your SEO ranking but also ruins the good perception of visitors towards the website.

7. Haven’t you bother to update the content for long now? : Nobody likes to eat stale food or to visit same monument time and again. Content must be updated on regular interval to keep the website engaging, lively and refreshed. You must share the latest information about your products and services in order to generate curiosity among your visitors. Are you doing this?

8. Are you sure about using social media effectively on your website? : Social media Marketing has become an integral part of every business’s promotional strategy and ability to keep your customer engaged can bring great difference. Here you directly talk to your customers. Analyze your website to check how effectively and at which place you have used social media feeds and icons. Encourage sharing options. Use email capture boxes and RSS feeds effectively. Keep an admin “on go” to manage all social media accounts as it is double edge sword which can be used for making and breaking your online reputation.

9. Is your contact form and details easily visible? : Contact us forms and details must be kept very handy on your website to get leads. Contact us forms must not be very lengthy with too many compulsory fields. Forms with too many compulsory fields are less likely to get leads. Use captcha to keep robots away. Do not want too many calls, use email id and respond within 24 hours.

10. What do Analytics and Visitor patterns say? : To know the users visit pattern and issues with the website you can use tools like Google Analytics or webmaster tool etc, which help you to analyze and take corrective action wherever your website is losing the battle of competition to your competitors. Re-draw your overall online marketing strategy if needed to be based on the above results.
So, only having a website won’t yield you the results and ROI, just like sowing a seed is just beginning of long process to nurture it into a fruit bearing tree. If you feel your website is not giving your results as expected, get an expert to analyze it.

Good Website Vs. Bad Website

Good Website vs. Bad Website

A website is a gateway for your brand and it creates the first impression of your brand in the mind of prospective customers and visitor of your website. A website must convey the message and brand identity you want to create. It must be user friendly, easy to navigate, appealing and secure. We have been developing lots of website since last 7 years and have noticed many striking difference between a real good website and a bad website and most of them are not rocket science. A poorly and not professionally done website may do more bad to your business than good. Let’s explore few of them as follows:
1. Appearance and front end
A good website must be appealing to its audience. Visitors consider a professionally done, smooth, easy to navigate website more reliable. It increases the chances of turning visitors into a prospect and it will bring down your website bounce rate sharply.
While you conceptualize your design, you must consider using colors those are soothing, not heavy on eyes.
Use maximum of 3 colors even lesser as more colors could distract the visitors. Use good combination as per your brand’s demand. Text must be easy to read along with meaningful graphics those complete your message. Using too much animation make website hard for user and using them appropriate make it more attractive.

2. Website Responsiveness
Responsiveness has become one of the key attribute of a good website. It must be mobile responsive and also browser compatible. Every user has his own preference to use browser if he finds a website not working correctly on his preferred browser, he is very unlikely to revisit it.
Smart phone revolution has given users freedom to use internet at their will, so Mobile responsiveness of websites is a “must” for a good website.

3. Content and Navigation
Content is king” for any of the website. Content must be unique, to the point, not too much stuffing of keywords, informational and logical. Try to speak your users; do not irritate them with a strong sales pitch. Keep your paragraphs small and crisp as the user has hardly 10 seconds to scan the page.
Keep you content fresh and keep changing it over the time. No one likes to read same content time and again.

4. Ease of Navigation
Even if you have very quality content, appealing design and engaging animation but your website does not have good navigation, your are likely to have higher bounce rate as user get confused “Where to go!” syndrome. So, keep you website’s navigation as simple as possible.

5. Search Engine Optimization (SEO)
For online promotion and ranking in search engines, SEO is very crucial for your website. A good website must use more of HTML less of tables, flash and image- only objects. It must have optimized meta tags, HTML site map and avoid canonical issues.
If you are planning get new website done for your business asks experts to chart out a well defined plan keeping in view above points.

How relevant are organic SEO services for your business?

SEO Strategy

Today, in this ever-evolving business world, competition has become more intense and business owners are looking for various avenues to have the cutting edge in the market. If you are a start-up business, life can be unpleasant as severe competition in your field can cripple your business. The hard fact is that many businesses have to wind up due to poor mileage and less sales. But with the advent of internet and innovations in technology, many businesses have started using this medium to increase their visibility.

Business owners are creating websites to market their products and services quickly. But the point is that there are millions of websites already in the queue for gaining recognition. In such scenario, you should opt for SEO services. Many business owners or individuals are using search engine marketing to reach out to masses. It can help you to reach to your target audience based at various parts of the globe quickly. Search engine optimization is being used to give visibility to websites and it has gained immense popularity in this internet driven world.  The popularity of SEO in the business world is quite phenomenal and it has been acknowledged by all business owners who want to make it big in the online business world. Most of us know very well that without right promotion, no website can get first page visibility on major search engines.

The best thing you can do is to hire a dedicated SEO company if you want your website to overcome competition. It is always better if you place your new or small business in the hands of experts rather than falling for some of the cheap gimmicks played by uncouth players in this seamless arena. They use various techniques and methods to optimize your website. They are thorough experts with keywords. They experiment with so many keywords before coming up with the right content for your new or old website. And they optimize the site using organic SEO. They also will help you to connect with your audience on social media platforms by providing you social media optimization services. They will help you to get many genuine likes and fans and it will do a world of good for your business.

With Mobile Website Development Should Follow The Strategy!

Mobile website Developement

With mobile phones present in almost every hand out there, you need to make your business visible on them as not many are using laptops and desktops to access internet. Gone are the days when a single website used to work on all platforms, now if you have website you need to have a responsive mobile website too.

Although mobile website development is a part of web development, but you need to ensure that the team holds core caliber in developing sites that work on the mobile phones.

Now that the debate whether a mobile site is required or not is over, you immediately need to start hunting for a service provider who could be a help. It is a comprehensible fact that the internet traffic is divided amongst the desktop and mobile phone users and you need to ensure that a strategy is formulated so that both these are tapped well in time.

There is no compulsion that you should start with technical apps and implementations, you can start mobile website development with a simple app and then move ahead as per the requirements.
Always go in for something hybrid and in this case responsive as then only you will have a website that works well on all platforms saving you lots and lots of money. Building a website that caters to the cell phone users is no longer a waste of money, so go for it!

A Capable Web Developer Will Help You Kill Your Competition With Ease!

In the present day market scenario where competition is getting tough with each passing day, you need to ensure that a capable web developer is chosen for the job. Now that you have decided to come up with a website, you need an experienced hand working on the task as then only you will be able to gain maxim from the end product. If you want to make your web presence your strategic asset, ensure that you choose a web development expert to help you meet the goals.
A capable and experienced web developer is going to work on the blueprint strategically and when he gets your approval on the same, he or she would move ahead. Only a professional website developer will be able to do this with flair, so make sure you explore a good number of choices coming your way. Another interesting benefit of hiring in an expert web developer is that you will be gifted with a quality website development taking care of all the requisites.
A professional web developer is going to give vital importance to content management, search engine optimization and web analytics and would ensure that the end product is capable enough to cover all these. If you want to gain competitive advantage and ensure that the website is developed using latest technologies, you need to go with the industry experts as then you would be in safe hands.

SEO Expert India – Why Do You Need To Choose One?

If you feel that the business promotion tools and tactics are not yielding results, it is high time you seek help from a SEO expert in India. Hiring an SEO expert is going to prove beneficial at several different areas, the most common one being that you will be able to see results quickly. Now that you have spent so much on brand promotion, think twice before you choose someone to promote your site on search engines as you need to rely on an expert only.

You are a business owner and should have time to invest on something more lucrative instead of making the business go known amongst the masses, this is where an experienced SEO expert comes into picture in India. With an expert working on the goal, you can focus on other areas such as advertisement, new product launches and much more. An expert in the search engine optimization field is going to suggest you only what would work and this means that you will not be draining out money on something futile.

Even if you are a beginner and want to ensure that no mistakes are made going in for a capable SEO expert is the option to consider. With an expert, you will not get subjected to penalties, real results are going to arrive and you will save money too. if you want to promote the business in a stress free way, you need an SEO expert.

Website Maintenance
Website Maintenance