An aesthetically designed website is your door to the world of business. It acts as a window to the online world. It plays a vital role in the online business world. In simple words, it’s your face in the online market and people will judge you by the look of your website. It allows a business owner to make a strong web presence and reach out to millions of web surfers who could turn out to be potential customers. The best thing about a good website design is that it costs you very less amount of money. And most importantly, you don’t have to open a brick and mortar shop everywhere.
In this competitive online market, a website is a potent tool that helps you to embrace the global compatibility. It also provides a wider platform to market the products and services of your company. “A beautiful website acts as a necessary step towards a better business sensibility and it also shows that you are using latest technologies to reach out to your targeted audience”. With online shop, you can grab a share of a market that is growing with each passing day. As you have understood the importance of a website, then you should not ignore the designing part. Website design and development is a serious job and a novice should never try it. It involves a number of process and you need to make sure that you know all the basic requirements of building a website. You need to gather proper knowledge and right information about the domain names, web hosting, search options etc. After knowing everything required, and then you will be in position to construct a website that could be the most applicable for your usage. A professional web developer can help you in creating a website with great features. You can always hire a reliable website designing company to get a rock solid web presence on a global map. You have so many options in website development; you can build your website in wordpress. It is a popular website developing tool that offers you so many options to create different types of beautiful websites using its plugins and themes. WordPress development is good for business as it allows different types of content management facilities along with amazing technical support. You can choose any of the professional web development companies based in India to develop your dream website. Most of them have a great portfolio and client list that includes well known companies from USA, UK and other countries.
There are many questions which needed to be asked while you are contemplating an idea to get your business, personal or ecommerce website developed. A website is the first online gateway to you brand. The investment on website should be considered as capital investment which will generate revenue over the period of time in terms of enhancing your brand’s image, reaching out to more targeted prospects, generating online leads and serving a platform to receive quality feedback from your valued customers.
There are some focal points needed to be taken into account before starting your project:
- Hiring a professional Website Designing Company: This is the most crucial decision which will have direct impact on the quality of your website and brand. Hire a professional web design team not to the cheapest available because your website must be conceptualized in a way which leaves long lasting positive impression on visitors. Website is not just about good design, animation but it must serve many strategic and marketing purposes.
- Domain and Hosting: Finding the right domain name for your brand is very important. Domain name must reflect your brand’s voice and it should be simple, easy to spell and remember. Brand name in the domain does the magic as far as SEO is concerned as it gets easily accessed on search engines and gets more customers.
- While choosing the hosting company, you must check what kind of support they provide. Do they have in-house technical support? Is their technical support available in your working hours? What kind of backup, security and other features they offer? Don’t forget to check their performance reviews online and on social media.
- Choosing CMS or Technology: If you have hired a good professional website development team, most of your job is done. They will understand your business, target audience and will help you to finalize the technology or content management system. For example if you are going for a corporate website to show your portfolio and content needed to be change very frequently and you yourself want to do it to save the cost and time, go for WordPress as CMS. It is one of the easiest CMS to manage for a non-technical team.
- Target Audience & Navigation: Your website must be easy to navigate and must be developed keeping your target audience in mind, otherwise your visitors won’t turn into buyers. A website with bad and complex navigation flow will have very HIGH bounce rate %. Navigation both on mobile and desktop must be well thought about. It should require lesser clicks to reach on desired page.
- Responsive Website Design and Cross-Browser Compatibility: For many websites more than 50% traffic comes from mobile devices and in some cases it reaches 60-70%, so your website must be mobile responsive and also cross-browser compatible. If user finds your website misaligned, broken on mobile or web, it will create a bad image for your brand and you might lose the user for life. Check with your designer before hiring if he knows Bootstrap, HTML5, CSS3 etc well to make your site responsive
- Complete Content: Content is “King”. Your website must have complete, interesting and grammatically correct content along with appealing images conveying brand message effectively. An image says thousands of words. Content on your website must be SEO rich which should be updated frequently.
- SEO Friendly: Effective SEO (Search Engine Optimization) strategy is of utmost important to rank your website higher in search engines. You must use a SEO Optimization expert’s opinion to strategize the on-page and off-page strategy based on your website design, target keywords and markets. With Google’s recent updates, SEO has become a very specialized domain and your website must be handled by a specialist. Content must be updated on regular basis to improve the SEO ranking.
- Call to Action: Call to action button to be placed strategically at the places those are most likely to be visited by customer, like in header etc. Before placing, do not forget to check the easy visibility on mobile devices.
Website must be complete in terms of technology, providing information about your brand, product and services. Remember, your website create the first impression in the mind of your prospects. Try to make it as impressive as possible, so that it can generate traffic tuned into new customers.
These days you might be hearing lot about the word “Mobile Friendliness”, do not confuse it with something related to dating on mobile or etiquettes to use mobile phone! In fact it is a warning bell for you if you own a website but it is still NOT “mobile responsive”.
Why? Because Google has come up with new updates for search ranking on April 21, 2015 to priorities search ranking results for websites based on “Mobile Friendliness” or mobile responsiveness if use browsers on mobile device.
Let me try to explain the responsive website. Web Designer uses HTML5, Bootstrap (etc) and CSS to build the sites and set parameters so the content of the website resizes itself as per the screen size of devices like Mobile, Tablet, desktop etc. So, a mobile responsive website in simple terms is a website which adjusts itself as per the screen size of the device.
Wondering, how to TEST if your website is mobile responsive or NOT? Click here to test. Google has come up with 2 important updates:
“we will be expanding our use of mobile-friendliness as a ranking signal” which means it will affect all the Google searches through mobile devices. Results will be prominent and rank higher for the websites those are mobile responsive.
2. “we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed”. Now, Google through “App Index” can index your Android applications just like your website. Deep links indexed by Google appear in the searches and can land user directly into the native mobile app if it is being installed on users’ devise.
Don’t wait anymore if you are yet to get your website mobile responsive, otherwise it will hurt your SEO ranking and business.
Today, you have to admit one fact is that mobiles or smart phones have changed the way we do business. It is not only user-friendly but also you can do business on the move. Another important fact to note is that smart phones and tablets have changed the approach toward design and user experience. Before the proliferation of mobile devices with advanced web-browsing capability, web designers across the globe had only one important challenge to deal with – keeping the same look and feel of their websites in various desktop computer browsers.
However, interacting with websites on mobiles or smart phones is not really the same as you do it on desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial and it has to be addressed while creating websites with Responsive Design. Now, are you aware of Responsive web designing? If the term “responsive web design” is new to you, don’t feel bad about it,
Responsive web design can be defined as a website design that adjusts easily to fit on desktop, tablet, and smart phone browsers. In other words, a responsive website looks great no matter whether you are looking at it on a mobile phone, tablet, or desktop. You will be pleased to know that leading search engine Google states that responsive web design is its recommended mobile configuration, and also responsive web pages are highly adaptable and give the users the convenience to access information even from distant and remote areas.
No matter what device your users are using, the site will easily fit into any format because of responsive web design. Although a traditional website design costs less in comparison to responsive site, but considering that you get more visitors from mobile devices, it is obvious, sooner or later, you will invest in a mobile apps or a mobile specific design. This endeavor will surely cost you both time and money. Hence, the sensible approach would be to go with a one-time investment and make a responsive website. This initiative will save you a lot of money and also precious time involved in site maintenance and other issues.
A mobile website will allow users to access internet using Smartphone and tablets. It is an entirely different area and through a mobile device, you can access the internet and download various apps. Since 2007 Smartphone usage has been increased and after tablet being introduced to the market, technology offers same functionality just like computers. The touch screen technology and reduced size allow maximum mobility to the users. People who hold a Smartphone access internet at least once a day through their phone and mobile users wants to be get connected with internet wherever they are.
Importance of mobile websites
Mobile websites mainly focus company’s communication strategy and due to this reason it has become important for a business firm to develop a mobile friendly website. There are responsive web designers in India who can design a website which will fit perfectly for mobile and tablet screen. User needs faster access after entering a web address and latest technology has been developed to facilitate mobile web access. If you are looking to stay relevant and attractive to your visitors, you must have a mobile optimized website. It will provide easier access to people who are searching for your products. Your business website should be accessible from any device. The main aim of having a mobile optimized site, is to make your site look good and to create a better user experience when people access your site through various devices.
Choosing the right mobile applications Brazil
You will find many wordpress development Brazil, but choosing one’s services for your business has to be done very carefully. While searching for an iOS or an Android developing company it is very important to consider certain things before you choose their services. The developer must be an expert in a niche field and the mobile development company must be able to design apps using latest technology. Choose a company who is realistic and will complete projects on time within your budget. It is very important to create iOS or and Android app with the user interface. Subtle design choices will make a difference in creating best class applications. There are lots of countries with good developers and Brazil is one among them.
Importance of mobile apps
For a retail business, it is very important to have a mobile app because it will help people to go through catalog online. It helps potential customers to make their purchase through online. It is not necessary for every business to own a mobile app, but it is good for a business to gain importance by having an application. It is very important for a business firm to identify the purpose of application before creating one. A business has to decide first whether they need a mobile app or a website.
A mobile can bring retail business to success and studies have shown that people spend lots of time per day on the mobile phone for shopping and surfing internet. Now mobile device has changed the way, how business works. The mobile app market has been earning a great revenue and this shows that your business need to hire mobile application Brazil developers to target potential customers.
What is a Mobile app
A mobile app has to be downloaded to be used on mobile devices such as Smartphone and tablet. Various apps which you need has to be downloaded and installed on your mobile device and you can use the app without internet access. Mobile apps are available for all sorts of things such as gaming, reporting, hearing music, booking movies, purchasing online products and much more. You can use only the features available on the phone and you can create push notification, SMS and reminders using the apps.
Why your business needs mobile app
With a responsive mobile website, your company website will become user friendly and all the links would stay on one site. First your business must figure out the purpose of application and this would help you to decide whether a mobile website of the app is required. Each of them are tailored for different kind of audiences and mobile app is required for retail business. By adding some cool features it will make your app look premium, and this would allow users to upgrade the app to a higher version. Your business can go for advertising using the apps and it will make your brand popular in the market.
Body- Mobile applications have brought a big change in the mobile world and it has become very much important to run a business. You will find countless apps in the market, but a question arises whether these apps are fruitful for a business or not. Mobile apps can promote your business accessories and hire web designers to develop an application that suits for your business.
Why have a mobile app for business
A mobile application software is a type of application software designed to run on mobile devices and these apps is generally small, individual software unit with limited functions. Apple stores sell thousands of apps for iPhone, iPad and iPod touch. Mobile apps provide a creativity which is important for business gathering customer information. Mobile app India developers can develop high quality and affordable apps for your business. A compatible app for your business must feature an interface that focuses on usability. Whether it’s a small business or a big company, a mobile app is needed so that the audience spend more time on Smartphone searching about your product and services.
Benefits of hiring mobile app developers
Mobile app development is the latest thing majority of business owners following and entrepreneurs are searching for application developers who can offer services at affordable cost. There are many web developer India who are expert in this field and providing timely services to clients. It is not necessary to hire mobile apps developers for a long run, you can hire them on a project basis or on the single application development basis. Hiring skilled professionals on project basis will increase savings. India is such a country where you can easily find qualified people specialized in mobile app development.
Today, you cannot beat competition without understanding the market very well. You have to keep an eye on the market as well as the technology that is being used by business owners and other people. If you are a new business owner, you should check the new trends in various markets. If you take a closer look at the market, you will find that websites are being used on a big scale to sell products and services to customers based across the globe. The reason behind is simple. Buying and selling process through the medium of online stores have been simplified and most importantly, your payment is secured now. So, there is no need to fear anything and features like money-back guarantee, discounts, and affordability have impressed the new generation and even the older ones.
Many new websites are launched daily thanks to the popularity of internet among people of all age groups. Professionals who don’t have sufficient time prefer to shop at online stores which in fact is a great idea. People should use technology more. Nowadays, business owners are opting for responsive mobile website. A responsive design suits businesses as it easily fits into devices of various screen sizes, be it a computer, a smart phone or a tablet. And the best part is that there is no drop in clarity. You will be pleased to know that responsive web development is good for search engine optimization. As a business owner, if you are targeting local keywords, responsive web design will improve local search visibility for your website. With an increased number of smart phones and other mobile users searching for local business directions, it is fact a responsive design will enhance the position of websites in local search results. On the contrary, when your web pages are not mobile friendly, your website will have poor user experience leading to high bounce rate which will negatively affect the position of your website in search results. It will also help you avoid duplicity of content. You should always hire the reliable services of a prominent company for better prospects.
A website is your affordable platform from where you can launch your products and services. You can take your products and services to any corner of the world within a few minutes. Isn’t it amazing? This is the reason why the online market has become so popular with today’s young professionals and other people who don’t have time to visit the nearby high-end stores. You can shop at so many stores from the comfort of your bedroom. There is secured payment facility and most importantly even a novice can shop at online stores. There are so many other features that have made shopping online a lucrative and time saving option.
Businesses have realized the immense potential of this great platform and they are using websites to sell their offerings. Irrespective of the kind of business, whether it is a big business or a small business having a website of own has become the need of the hour. A new trend has emerged where people are using smart phones and other mobile devices to buy products or avail services such as banking. You will be pleased to know that more than four billion people globally use their mobile phones devices, which means a considerable audience for any industry. It directly emphasizes the need for mobile website development. If you are a new business owner, you should do a lot of research. If your want to hire affordable web designer and developer for your business you should hire them from India. Undoubtedly, India is a great IT hub and there is a sea of talented mobile web designer and developer. You should choose a reliable company with a sound portfolio. You should opt for digital marketing to promote your website. You can use various social media sites, radio, television and even billboards to connect with your audience. Your business will reach to the doorsteps of your consumers quickly.
Today, a lot of emphasis is given on planning. The top management of a company sits together to find means and ways to reduce operational costs and labor costs in order to achieve the desired goals. A lot of research takes place to cut costs, save money, time and improve efficiency. In this competitive business world, many businesses have understood the fact that outsourcing IT projects to countries like India can be lucrative for them. As India is quite popular as an IT hub, companies from USA and Europe outsource their IT projects. The best part is that they can concentrate on their core competencies and manage their resources carefully.
IT resource outsourcing has become quite popular these days. Many companies are outsourcing their mobile applications, mobile website development and web solutions assignment to India. When you outsource to India, you can save nearly 40 to 50% of money as production cost is low in India. Apart from cost effectiveness, there are so many advantages of outsourcing. This includes primarily locating highly skilled resources and getting quality work done coupled with improved process efficiency. Cost-cutting may not be the sole reason to outsource to India, but it is certainly a big factor. Outsourcing can help you to convert fixed costs into variable costs, releases capital for investment elsewhere in your business, and also aid you to avoid large expenditures in the initial stages of your business. Outsourcing can also make your business more attractive to so many investors, since you are able to generate more capital directly for other revenue-producing activities. If you want to outsource any mobile applications, web solutions or SEO projects, you can hire us. We are widely known as a leading end-to-end IT solutions provider with great expertise across domains. You can rely on our experienced team of professionals who can deliver world-class solutions with the given time period at a price that is quite affordable.
If you want to take your business to the next level, you are badly in the need of some help coming from a capable web designer and developer. Not all website design and development agencies are the same, it would be a nice idea to have a closer look at the portfolio before moving ahead.
If you are the one who is going in for a web designer for the first time, ensure that the one that you go with is both experienced and capable. Seeking references is considered to be the safest possible method of choosing a web development company as with this you are going to pick amongst the best.
An important thing to be known is that going in for the cost advantage is not a good idea when going in for a web developer India as anything that is too less is to be treated as dubious. Always go in for the website design and development agencies that charge you nominal and that too as per the industry rates.
Always go in for the IT outsourcing company that promises to take complete care of the site in prospect by offering complete maintenance support. One last thing, always go in for good listeners as then only you would end up with a web designer and web developer who are willing to work as per your requisites.
With mobile phones present in almost every hand out there, you need to make your business visible on them as not many are using laptops and desktops to access internet. Gone are the days when a single website used to work on all platforms, now if you have website you need to have a responsive mobile website too.
Although mobile website development is a part of web development, but you need to ensure that the team holds core caliber in developing sites that work on the mobile phones.
Now that the debate whether a mobile site is required or not is over, you immediately need to start hunting for a service provider who could be a help. It is a comprehensible fact that the internet traffic is divided amongst the desktop and mobile phone users and you need to ensure that a strategy is formulated so that both these are tapped well in time.
There is no compulsion that you should start with technical apps and implementations, you can start mobile website development with a simple app and then move ahead as per the requirements.
Always go in for something hybrid and in this case responsive as then only you will have a website that works well on all platforms saving you lots and lots of money. Building a website that caters to the cell phone users is no longer a waste of money, so go for it!
In the present day market scenario where competition is getting tough with each passing day, you need to ensure that a capable web developer is chosen for the job. Now that you have decided to come up with a website, you need an experienced hand working on the task as then only you will be able to gain maxim from the end product. If you want to make your web presence your strategic asset, ensure that you choose a web development expert to help you meet the goals.
A capable and experienced web developer is going to work on the blueprint strategically and when he gets your approval on the same, he or she would move ahead. Only a professional website developer will be able to do this with flair, so make sure you explore a good number of choices coming your way. Another interesting benefit of hiring in an expert web developer is that you will be gifted with a quality website development taking care of all the requisites.
A professional web developer is going to give vital importance to content management, search engine optimization and web analytics and would ensure that the end product is capable enough to cover all these. If you want to gain competitive advantage and ensure that the website is developed using latest technologies, you need to go with the industry experts as then you would be in safe hands.
Gone are the days for traditional marketing strategies followed by business houses. Digital marketing and Search engine optimization has become one of the most cost effective tool for online promotion but it works like double edge sword as if not carefully handled by SEO experts, it may back fire in terms of search engine penalties. Continue reading “What is the Importance of Complete SEO strategy?”