Opt for the best web development services to make a mark in the world of business

Web Deveelopment Services

Today, you have to be innovative and also know how to use latest technologies to better the chances of your business succeeding on the global platform. You cannot run your business ignoring things that are so essential to push your business in the right direction. In simple words, if you have a business, you should have a website to get noticed globally and reach millions of buyers or users based across the globe. And the best part is that you can do it for a less amount of money. If you have a stunning website with all the requisite features, it can stand out even in millions.

An attractive, well-thought and executed website is quite important for dominant online presence of any business. It is an essential tool that can perfectly reflect the image of your brand while capturing new business relationships. For this very reason, if you want to create a website, you must make sure that it has the capability of attracting all kinds of visitors and convince them to become repeat customers. If you are a novice, you should not try to create your own website. That’s why instead of trying to develop your own website, you should opt for website development or wordpress development services from a professional web development company based in India. You can find so many professional web design companies that cater to clients based in USA, UK and other countries. If you want a unique website with great usability and navigation features, you should opt for custom website designing services. The company will customize the designing process and develop a website as per your instructions. You should make it a point to have a SEO-friendly website as it will help you to gain better exposure and attain top rankings in major search engines.

As a business owner, you should also know that if you have a mobile-optimized website, then it is highly profitable for your business. Today, the use of smart phones is on the rise, and people are using it for searching all kinds of products and services. Today, it is no longer a luxury, but a necessity. If you want to stay relevant and attractive to your visitors or consumers, you need to provide them with easier access through their various devices. So, if you want a great looking website or a mobile website, you should hire the reliable services from a professional company that has years of experience and expertise in delivering quality to clients.

Go Responsive or Drop in Google Search Ranking!

Responsive Website

These days you might be hearing lot about the word “Mobile Friendliness”, do not confuse it with something related to dating on mobile or etiquettes to use mobile phone! In fact it is a warning bell for you if you own a website but it is still NOT “mobile responsive”.

Why? Because Google has come up with new updates for search ranking on April 21, 2015 to priorities search ranking results for websites based on “Mobile Friendliness” or mobile responsiveness if use browsers on mobile device.

Let me try to explain the responsive website. Web Designer uses HTML5, Bootstrap (etc) and CSS to build the sites and set parameters so the content of the website resizes itself as per the screen size of devices like Mobile, Tablet, desktop etc. So, a mobile responsive website in simple terms is a website which adjusts itself as per the screen size of the device.

Wondering, how to TEST if your website is mobile responsive or NOT? Click here to test. Google has come up with 2 important updates:

“we will be expanding our use of mobile-friendliness as a ranking signal” which means it will affect all the Google searches through mobile devices. Results will be prominent and rank higher for the websites those are mobile responsive.
2. “we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed”. Now, Google through “App Index” can index your Android applications just like your website. Deep links indexed by Google appear in the searches and can land user directly into the native mobile app if it is being installed on users’ devise.

Don’t wait anymore if you are yet to get your website mobile responsive, otherwise it will hurt your SEO ranking and business.

SEO Strategy for Website: Marriage, Not a Dating

SEO Strategy

Once you have develop a website and wonder if you want to date your website with initial SEO strategy and implementation without any long term commitment or do you want to marry your website with long term commitment and future planning along with target oriented strategy to have healthy children (in terms of higher ROI) and investing on the their health and education to make them successful (establishing your Brand) citizens.

I would suggest you to date and marry your website with long term commitment. If you are dating there are chances your competitors get in there and try to make it love triangular by through their better, focused and long term SEO strategy, which will not be an ideal situation for you rebuild your relation (strategy) to promote.

So, SEO services (Search Engine Optimization) and internet marketing is an ongoing process, just like marriage. If you are marrying, you need to take some crucial pre-cautions and respects each other. Here are few mantras for you’re:

1.        Is your relation (Website) responsive?

Do you respect and care mutual responsibilities? SEO is not just about optimization or bring inbound or outbound links to your website, it is much more. It starts with the design of your website. With more according to comScore more than 80% internet users have Smartphone. So, you SEO strategy must include mobile responsive website using HTML5, Twitter Bootstrap and lesser the use of flash better the speed of the website.  Images on the website must be optimized and website must score more 80% on google PageSpeed Insights. So,

2.       Are you sure with your relationship (onsite content (On-Page) ) strategy:

Chemistry between husband and wife does matter more than what they want to show superfluous to others.  In the same way with recent Google’s Panda algorithm update , your onsite content strategy must be very carefully designed and must give appropriate weightage to targeted keywords.  While create on site strategy, you need to focus on the few important points like:

–          Content must be of high quality and original

–          Careful text formatting on the page using Italics, bold, bullets etc

–          Grammar and sentence formatting

–          Use of heading and sub-heads

–          Length of the content and appropriate optimized images to support the message.

3.       Are you social and how are your relations with others?:

In this era of social networking, you need to be socially active and know the tricks to position yourself effectively to gain more visitors those eventually turn into your customers.

In SEO strategy, link building is very crucial specially inbound link.  Inbound link are one of the most heavily weighted factor in Google’s ranking algorithm.  You have to keep few things in view:

–           Inbound linking of your website from high raking websites

–          Inbound links from social networking site create more trust for your brand

–          More the inbound link more the visibility of your products which leads to more customers.

–          Effective use of off-page content writing and distribution like article, PR, blogs etc.

4.       Are you giving enough time?

Every relation needs time, so does SEO Packages. SEO campaigns are fulltime job do not make it part time or once in while task. As it is an ongoing process you need to give reasonable time to keep updating your website content, content related to your website. Don’t go hire a “cheap SEO” service company but hire SEO Expert who is able to personalize the whole process:

–          Create a guest blog or a blog on your website and keep engaged with visitors

–          Give a personal touch to your “Social Media presence”

–          Create awareness about your brand by creating and strategically distributing quality content.

5.       Is your home all set?

If you want peace of mind you need to all set your home first. According to Google Places 20% of searches on Google are related to location and comScore says  56% of mobile phone users  use browser for local searches.  So, it is important to include localization factor in your SEO strategy.

–          Create effective profile on Google+, google place, Bing etc

–          Importance of local search will further increase with localization factor on Smartphone browsers based searches.

–          Optimized local searched for all of your business to get better results.

–          Keep updating your profiles on local listings

Website Maintenance
Website Maintenance