Hire A Web Developer: 5 Critical Points To Be Considered

Hire A Web Developer

Are you a start-up enterprise or want to re-brand your online presence in terms of website to build your brand image and to interact your customers online? Question arises if you have the extra cash to invest and build your in-house IT team which could be costly and will require IT expertise, if not, you need to outsource your website development to a right web developer.

Your decision to hire a web developer is very crucial, important and also a risky one. Your challenge is not only to choose a cost effective web developer but also you need to make sure, is he the right person to create an impressive brand image of your business online.
You need to take few points into consideration before hiring a web developer:

1. How and where to Hire a Web Designer: First question arise where to find a web designer? If you have your friend or any one in your network who has got his/her website done effectively and satisfied with the developer, you may get in touch with the reference. This is one of the good way to approach as you already have a reliable reference and testimonial, if not, you want use GURU google to find the developer, you need to be very cautious about reliability of this as it is not necessary, companies or web designers coming on page one are reliable, they could have good SEO Experts to bring them on page one. You may also use market places like Odesk, elance or freelancer to hire a web developer. On market place your need to check their ratings, projects done and successfully completed and also the number of project done in the technology you need.

2. Right Question, Right Technology: One your chosen the medium, you need to decide the technology you want to use for your website if you are not sure about the technology, do google if still not sure discuss it with prospective designers. Ask relevant questions like, Does he good at mobile responsive website design and it PIXEL pefection across devices & browsers.

You need to ask few questions like:

  • – Does he understand the concept and brand image of your business?
  • – Does he have the skills to handle your project end to end right from responsive design, development and SEO? As it –
  • – will help you to effectively coordinate and plan activities related to your website rather hiring people for different skills.
  • – Ask him the best to technologies suited for the project and why does he want to choose one of them.
  • – Will he be using open source or Microsoft technologies and why do he want to choose on of them with respect to your project.

If you are a technical person yourself you may ask more technical question like what do you use to make website responsive etc.

1. Fixed or hourly contract?: If you are not sure about the exact amount of work to be done on the project and also number of hours if it will take, go for fixed cost projects. It will help you to avoid unnecessary over charging and misquoting in terms of hours. If you are going for fixed project, use milestone based payment system. If you have a reliable and already used web developer and you have frequent tasks which are small in nature, you can go for hourly contracts as it saves time used in unnecessary bidding and quoting.

2. Communicate But Avoid Over-Communication: Effective communication is key but over communication ruins the budding reliable relationship. You can use free project management tools like freedcamp for communication and project management. Keep weekly meeting through skype and ask your web developer to respond within 24 hours TAT. Try to build a mutually benefiting relationship and treat your team with respect which will help you to get cherry on the cake.

3. Hire, Test Then Hire: You are not running 100m race in few mins, you are getting into marathon to create your brand. Take time to Hire a web designer, do some background research for his work, ask for references or at least review his work on Odesk, elance, linkedin if he has, it will help you in decision making to choose best out of crowd. To minimise the risk, hire web developer for test project if you find him reliable, choose him for larger projects.

So, hiring a web developer needs to follow few steps important. It’s not only the technical expertise but also the attitude and sense of accountability in web designer gives you your expected results. If you have requirements for web developer, go out, review the credentials, ask your intuition and hire a web developer.

Opt for the best web development services to make a mark in the world of business

Web Deveelopment Services

Today, you have to be innovative and also know how to use latest technologies to better the chances of your business succeeding on the global platform. You cannot run your business ignoring things that are so essential to push your business in the right direction. In simple words, if you have a business, you should have a website to get noticed globally and reach millions of buyers or users based across the globe. And the best part is that you can do it for a less amount of money. If you have a stunning website with all the requisite features, it can stand out even in millions.

An attractive, well-thought and executed website is quite important for dominant online presence of any business. It is an essential tool that can perfectly reflect the image of your brand while capturing new business relationships. For this very reason, if you want to create a website, you must make sure that it has the capability of attracting all kinds of visitors and convince them to become repeat customers. If you are a novice, you should not try to create your own website. That’s why instead of trying to develop your own website, you should opt for website development or wordpress development services from a professional web development company based in India. You can find so many professional web design companies that cater to clients based in USA, UK and other countries. If you want a unique website with great usability and navigation features, you should opt for custom website designing services. The company will customize the designing process and develop a website as per your instructions. You should make it a point to have a SEO-friendly website as it will help you to gain better exposure and attain top rankings in major search engines.

As a business owner, you should also know that if you have a mobile-optimized website, then it is highly profitable for your business. Today, the use of smart phones is on the rise, and people are using it for searching all kinds of products and services. Today, it is no longer a luxury, but a necessity. If you want to stay relevant and attractive to your visitors or consumers, you need to provide them with easier access through their various devices. So, if you want a great looking website or a mobile website, you should hire the reliable services from a professional company that has years of experience and expertise in delivering quality to clients.

Why Does Magento For Your E-Commerce Website? 8 Reasons

Magento Developer

As the start ups and eCommerce revolution is taking place across the globe in recent years, entrepreneurs have tons of tools at their disposal to bring their businesses online but they often ask questions.

– Which ecommerce website platform will be most suitable for their business?
– Will the chosen platform be economical, scalable, responsive and SEO friendly solution?

– Answe

The easiest answer is Magento based eCommerce Store because it has all needed.
Among many open sources tools, Magneto is the fastest growing eCommerce development platform. Many of world’s biggest brands like Men’s Health, Vizio, Nestle , Samsung, Fort, Fox Connect, Levono, Olympus, Nespresso, Nike, The North Face, Fiji Water, Skype etc use Magento due to its scalability, affordability, ease of customization, SEO friendliness among many other differentiating features.

1. Created for Ecommerce: Magento comes fully loaded with feature needed to make ecommerce store live quickly. If you look at the integration, robust shopping cart, ready to add payment gateways, differentiate it from the CMS like wordpress+woocommerce combo. That is the reason, it’s eating up the market share of the similar tools like OpenCart, ZenCart, OsComerce etc and customer migrating to Magento in bulk.

2. Integration: Integration of Magento with 3rd party services like payment gateways, database applications, shipment tracking, inventory management and sales management etc make it “Go For” tool. You can easily integrate it will services like DHL, fedex, salesforce, QuickBooks etc.

3. Scalability and Multi-store Capability: The most attractive features of magento for large corporates is its scalability and ability to handle multiple stores from the single admin panel which is not possible with other CMSs. It gives the features like uploading products in bulk using .CSV files. Magento store can handle upto 500,000 products on single website and handle more than 80,000 orders per hour.

4. Easy customization: If you want to built a unique store to establish your brand as niche, reliable and modern, use mageto as it allows high level of development customization. You can design your own template if you do not want to use existing and can integrate it with magento.

5. Marketing and SEO Ready: Magento comes with built-in SEO optimizations tools for on page optimization to increase the chances for your products rank high in the searches on google, bing, yahoo and beyond. It can easily be integrated with Salesforce, mailchip etc to boost the customer engagement and retention, and has many other tools like rating and reviewing the product, wishlist etc. These features making it most loved CMS for ecommerce.

6. Analytics and Reports: The analytics related to the sale of the products, trends of selling on store, most purchase, most viewed etc helps, store owner to with strategy formulation and forecasting while analytics related to financial activities makes it easier for accountant to manage the store. It gives one of the best graphical representation of the data for you to get the idea of entire store with just glance.

7. Mobile Ready: With browser detection and responsive design, magento creates an impressive customer experience by optimizing store’s product pages on mobile devices.

8. Large Community: Over 250,000 business using magento and 800,000 developers with official certification from more than 40 countries, make it one of the largest technical communities on web. The numbers are still growing, so, finding a magento developer is not a big deal and this large community helps a great deal for beginners and learners.

The scalability, ease of customization, cost effectiveness and speedy development, driving businesses towards magento. It fits with all kind of stores right from one product store to multi-vendor large eCommerce portals.

Keys To Develop A Successful Website!

ecommerce Development

There are many questions which needed to be asked while you are contemplating an idea to get your business, personal or ecommerce website developed. A website is the first online gateway to you brand. The investment on website should be considered as capital investment which will generate revenue over the period of time in terms of enhancing your brand’s image, reaching out to more targeted prospects, generating online leads and serving a platform to receive quality feedback from your valued customers.

There are some focal points needed to be taken into account before starting your project:

  • Hiring a professional Website Designing Company: This is the most crucial decision which will have direct impact on the quality of your website and brand. Hire a professional web design team not to the cheapest available because your website must be conceptualized in a way which leaves long lasting positive impression on visitors. Website is not just about good design, animation but it must serve many strategic and marketing purposes.
  • Domain and Hosting: Finding the right domain name for your brand is very important. Domain name must reflect your brand’s voice and it should be simple, easy to spell and remember. Brand name in the domain does the magic as far as SEO is concerned as it gets easily accessed on search engines and gets more customers.
  • While choosing the hosting company, you must check what kind of support they provide. Do they have in-house technical support? Is their technical support available in your working hours? What kind of backup, security and other features they offer? Don’t forget to check their performance reviews online and on social media.
  • Choosing CMS or Technology: If you have hired a good professional website development team, most of your job is done. They will understand your business, target audience and will help you to finalize the technology or content management system. For example if you are going for a corporate website to show your portfolio and content needed to be change very frequently and you yourself want to do it to save the cost and time, go for WordPress as CMS. It is one of the easiest CMS to manage for a non-technical team.
  • Target Audience & Navigation: Your website must be easy to navigate and must be developed keeping your target audience in mind, otherwise your visitors won’t turn into buyers. A website with bad and complex navigation flow will have very HIGH bounce rate %. Navigation both on mobile and desktop must be well thought about. It should require lesser clicks to reach on desired page.
  • Responsive Website Design and Cross-Browser Compatibility: For many websites more than 50% traffic comes from mobile devices and in some cases it reaches 60-70%, so your website must be mobile responsive and also cross-browser compatible. If user finds your website misaligned, broken on mobile or web, it will create a bad image for your brand and you might lose the user for life. Check with your designer before hiring if he knows Bootstrap, HTML5, CSS3 etc well to make your site responsive
  • Complete Content: Content is “King”. Your website must have complete, interesting and grammatically correct content along with appealing images conveying brand message effectively. An image says thousands of words. Content on your website must be SEO rich which should be updated frequently.
  • SEO Friendly: Effective SEO (Search Engine Optimization) strategy is of utmost important to rank your website higher in search engines. You must use a SEO Optimization expert’s opinion to strategize the on-page and off-page strategy based on your website design, target keywords and markets. With Google’s recent updates, SEO has become a very specialized domain and your website must be handled by a specialist. Content must be updated on regular basis to improve the SEO ranking.
  • Call to Action: Call to action button to be placed strategically at the places those are most likely to be visited by customer, like in header etc. Before placing, do not forget to check the easy visibility on mobile devices.

Website must be complete in terms of technology, providing information about your brand, product and services. Remember, your website create the first impression in the mind of your prospects. Try to make it as impressive as possible, so that it can generate traffic tuned into new customers.

How to Rank your website highly with ethical SEO Off Page Optimization

SEO Off Page Optimizations

Today, a business that has the right kind of exposure will succeed in the market. If you are leading an isolated life, then your chances of getting recognition will always remain a distant dream. In simple words, your business cannot exist in vacuum. It should have presence in the market and customers should be aware of its products and services. You will be surprised to know that there is more than a billion websites in this internet-driven world. And many of them don’t even survive for a couple of months and the reason is non-visibility. In the online world, visibility is the key to success. If you are not able to make presence in the first page of major search engines for your keywords, then you will be in a big trouble. Your business will suffer, and at the end, you will have to windup your business.

But there is a solution for non-visibility. You should get an attractive website and for that you should avail the services of a good designer and developer. You should opt for SEO services from a popular web development company based in India. The SEO team will use both on-page and off-page optimization techniques to optimize your website. Even if your website is attractive and has wonderful content, you have to use search engine optimization to get first page rankings on major search engines. There are also a number of things you have to do “off your web page” to enhance your search engine page rank and increase targeted visitors to your website. This area is known as off-page optimization. Off-page factors should be carefully considered and implemented in a right manner to achieve higher search engine rankings. These important factors are primarily tied to the website’s linking (inbound and outbound) techniques. And it is commonly known as link popularity. There are also other ways of Off-page optimization that include article submission, blog submission, social bookmarking, social networking, press releases, PPC Campaigns, directory submissions Forum posting, photo sharing video sharing and many more. If you are sincere enough, you can take your website to first page of all search engines with right approach and techniques. For a small business and other business too, SEO will always remain an invaluable asset to generate new customers.

Go Responsive or Drop in Google Search Ranking!

Responsive Website

These days you might be hearing lot about the word “Mobile Friendliness”, do not confuse it with something related to dating on mobile or etiquettes to use mobile phone! In fact it is a warning bell for you if you own a website but it is still NOT “mobile responsive”.

Why? Because Google has come up with new updates for search ranking on April 21, 2015 to priorities search ranking results for websites based on “Mobile Friendliness” or mobile responsiveness if use browsers on mobile device.

Let me try to explain the responsive website. Web Designer uses HTML5, Bootstrap (etc) and CSS to build the sites and set parameters so the content of the website resizes itself as per the screen size of devices like Mobile, Tablet, desktop etc. So, a mobile responsive website in simple terms is a website which adjusts itself as per the screen size of the device.

Wondering, how to TEST if your website is mobile responsive or NOT? Click here to test. Google has come up with 2 important updates:

“we will be expanding our use of mobile-friendliness as a ranking signal” which means it will affect all the Google searches through mobile devices. Results will be prominent and rank higher for the websites those are mobile responsive.
2. “we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed”. Now, Google through “App Index” can index your Android applications just like your website. Deep links indexed by Google appear in the searches and can land user directly into the native mobile app if it is being installed on users’ devise.

Don’t wait anymore if you are yet to get your website mobile responsive, otherwise it will hurt your SEO ranking and business.

Choose responsive web designing for better user experience

Responsive web designing

Today, you have to admit one fact is that mobiles or smart phones have changed the way we do business. It is not only user-friendly but also you can do business on the move. Another important fact to note is that smart phones and tablets have changed the approach toward design and user experience. Before the proliferation of mobile devices with advanced web-browsing capability, web designers across the globe had only one important challenge to deal with – keeping the same look and feel of their websites in various desktop computer browsers.

However, interacting with websites on mobiles or smart phones is not really the same as you do it on desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial and it has to be addressed while creating websites with Responsive Design. Now, are you aware of Responsive web designing? If the term “responsive web design” is new to you, don’t feel bad about it,
Responsive web design can be defined as a website design that adjusts easily to fit on desktop, tablet, and smart phone browsers. In other words, a responsive website looks great no matter whether you are looking at it on a mobile phone, tablet, or desktop. You will be pleased to know that leading search engine Google states that responsive web design is its recommended mobile configuration, and also responsive web pages are highly adaptable and give the users the convenience to access information even from distant and remote areas.

No matter what device your users are using, the site will easily fit into any format because of responsive web design. Although a traditional website design costs less in comparison to responsive site, but considering that you get more visitors from mobile devices, it is obvious, sooner or later, you will invest in a mobile apps or a mobile specific design. This endeavor will surely cost you both time and money. Hence, the sensible approach would be to go with a one-time investment and make a responsive website. This initiative will save you a lot of money and also precious time involved in site maintenance and other issues.

Opt for mobile web development to give a big boost to your business

Mobile Applications

Today, technology has given a new dimension to the world of business. Now business owners can target different sections of consumers with the help of internet, PCs, laptops and mobiles especially the smart phones. In fact, technology has given birth to online business and now people are not dependant only on brick and mortar shop, in fact, they can buy or sell products on online stores. Studies have shown that a large section of consumers buy various products and services from the comfort of their home using their PCs and laptops. Thanks to easy shopping features and secured payment options, online shopping has picked up. Now, people have access to mobiles and smart phones. The number of mobile phone users is more than 3 billion and the number of smart phones runs into millions. Mobile phones have given a new platform to business and that is a positive sign.
Smart phones have made business easy and you can access any website on the move. You can shop online using your smart phone at any place. It has given business owners a new market that is growing rapidly. If the latest trend is to be believed, the number of mobile phones users will surpass the number of desktops users in the very near future. Business owners have understood the importance of smart phones and they are targeting the users by making their websites compatible to mobiles. If you want to expand your market, you should immediately go for mobile website development. You should hire a professional website developer or company that can transform your webpage in such a way that it can be opened in mobile phones. And if you do this really well, it will help you introduce your business to a much bigger and wider market. As a professional mobile web developer, you don’t necessarily have to add any particular technical skill sets apart from the ones you already possess. Developers can use WML, XHTML Mobile Profile, Basic and even cHTML to design some really interesting and engaging mobile web tools for the benefit of their consumers. One thing a mobile application designer and developer should keep in mind is that that while focusing on mobile apps designing or redesigning the aesthetics of the portal to make it more compatible to the small screen on a mobile phone, they should not ignore the context, content and component needs of the target audiences.

Give momentum to your business with social media optimization

Social media Optimizations

Today, the world of business has become highly competitive and this competition is getting even more intense in the online world. There are millions of online businesses in the every business wants to get to the top of ladder in the highly competitive online market. Without getting noticed, you cannot sell your services. You need a first page visibility to sell your products or services to consumers. Without ranking highly in the search engines for your keywords, you cannot do anything productive. Without right kind of promotion, you cannot get the desired results in the online market.

In this ever-evolving world, socializing is considered as an important way to get all the latest news and hottest gossips on various things. It works effectively for people and in the same way, social media optimization serivces for the websites. Social media is an online social platform that is designed to help distribute useful information to a large number of audiences quickly. Today, it has become the need of the hour. Businesses use various social media sites in a big way to promote their products and services in their targeted market. Social media websites such as Facebook, LinkedIn, Twitter and YouTube are extremely popular among internet users. Millions of users use these sites to gather information or air their feedbacks. These popular social media sites offer a unique platform to all kinds of businesses as well as individuals to popularize products and services among million of users. They use this platform to grab the attention of thousands of prospective customers. If you have a business and you want to tap a new section of audience or market, you should hire the services of a web development company in India.

The professional experts of the company will create profiles on various social media sites to get feedback on various products and services from customers and also make them aware of new products and services over a period of time The social media experts will carry out extensive research on keywords, target audience and manage campaigns on relevant social media networks to add teeth to your campaign and draw a large audience. This will help you to build trust on a long-term basis and generate a lot of revenues.

SEO Strategy for Website: Marriage, Not a Dating

SEO Strategy

Once you have develop a website and wonder if you want to date your website with initial SEO strategy and implementation without any long term commitment or do you want to marry your website with long term commitment and future planning along with target oriented strategy to have healthy children (in terms of higher ROI) and investing on the their health and education to make them successful (establishing your Brand) citizens.

I would suggest you to date and marry your website with long term commitment. If you are dating there are chances your competitors get in there and try to make it love triangular by through their better, focused and long term SEO strategy, which will not be an ideal situation for you rebuild your relation (strategy) to promote.

So, SEO services (Search Engine Optimization) and internet marketing is an ongoing process, just like marriage. If you are marrying, you need to take some crucial pre-cautions and respects each other. Here are few mantras for you’re:

1.        Is your relation (Website) responsive?

Do you respect and care mutual responsibilities? SEO is not just about optimization or bring inbound or outbound links to your website, it is much more. It starts with the design of your website. With more according to comScore more than 80% internet users have Smartphone. So, you SEO strategy must include mobile responsive website using HTML5, Twitter Bootstrap and lesser the use of flash better the speed of the website.  Images on the website must be optimized and website must score more 80% on google PageSpeed Insights. So,

2.       Are you sure with your relationship (onsite content (On-Page) ) strategy:

Chemistry between husband and wife does matter more than what they want to show superfluous to others.  In the same way with recent Google’s Panda algorithm update , your onsite content strategy must be very carefully designed and must give appropriate weightage to targeted keywords.  While create on site strategy, you need to focus on the few important points like:

–          Content must be of high quality and original

–          Careful text formatting on the page using Italics, bold, bullets etc

–          Grammar and sentence formatting

–          Use of heading and sub-heads

–          Length of the content and appropriate optimized images to support the message.

3.       Are you social and how are your relations with others?:

In this era of social networking, you need to be socially active and know the tricks to position yourself effectively to gain more visitors those eventually turn into your customers.

In SEO strategy, link building is very crucial specially inbound link.  Inbound link are one of the most heavily weighted factor in Google’s ranking algorithm.  You have to keep few things in view:

–           Inbound linking of your website from high raking websites

–          Inbound links from social networking site create more trust for your brand

–          More the inbound link more the visibility of your products which leads to more customers.

–          Effective use of off-page content writing and distribution like article, PR, blogs etc.

4.       Are you giving enough time?

Every relation needs time, so does SEO Packages. SEO campaigns are fulltime job do not make it part time or once in while task. As it is an ongoing process you need to give reasonable time to keep updating your website content, content related to your website. Don’t go hire a “cheap SEO” service company but hire SEO Expert who is able to personalize the whole process:

–          Create a guest blog or a blog on your website and keep engaged with visitors

–          Give a personal touch to your “Social Media presence”

–          Create awareness about your brand by creating and strategically distributing quality content.

5.       Is your home all set?

If you want peace of mind you need to all set your home first. According to Google Places 20% of searches on Google are related to location and comScore says  56% of mobile phone users  use browser for local searches.  So, it is important to include localization factor in your SEO strategy.

–          Create effective profile on Google+, google place, Bing etc

–          Importance of local search will further increase with localization factor on Smartphone browsers based searches.

–          Optimized local searched for all of your business to get better results.

–          Keep updating your profiles on local listings

Want To Hire A Web Developer: Critical 5 Point..?

Web Developer

Are you a start-up enterprise or want to rebrand your online presence in terms of website to build your brand image and interact your customers online?  Question arises if you have the extra cash to invest and build your in-house IT team which could be costly and will require IT expertise, if not,  you need to outsource your website development to a right web developer.

Your decision to hire a web developer is very crucial, important and risky. Your challenge is not only to choose a cost effective web developer but also you need to make sure, he is the right one person to create an impressive image of your business online.

You need to take few points into consideration before hiring a web developer:

1.  How and where to Hire a Web Designer:

First question arise where to find a web designer? If you have your friend or any one in your network who has got his/her website done effectively and satisfied with the developer, you may get in touch with the reference. This is one of the good way to approach as you already have a reliable reference and testimonial, if not, you want use GURU google to find the developer, you need to be very cautious about reliability of this as it is not necessary, companies or web designers coming on page one are reliable, they could have good SEO team to bring them on page one.

You may also use market places like Odesk, elance or freelancer to hire a web developer. On market place your need to check their ratings, projects done and successfully completed and also the number of project done in the technology you need.

2. Right Question, Right Technology:

One your chosen the medium, you need to decide the technology you want to use for your website if you are not sure about the technology, do google if still not sure discuss it with prospective designers.

You need to ask few questions like

–          Does he understand the concept and brand image of your business?

–          Does he have the skills to handle your project end to end right from responsive design, development and SEO? As it will help you to effectively coordinate and plan activities related to your website rather hiring people for different skills.

–          Ask him the best to technologies suited for the project and why does he want to choose one of them.

–          Will he be using open source or Microsoft technologies and why do he want to choose on of them with respect to your project.

If you are a technical person yourself you may ask more technical question like what do you use to make website responsive etc.

3.  Fixed or hourly contract?

If you are not sure about the exact amount of work to be done on the project and also number of hours if it will take, go for fixed cost projects. It will help you to avoid unnecessary over charging and misquoting in terms of hours.  If you are going for fixed project, use milestone based payment system.

If you have a reliable and already used web developer and you have frequent tasks which are small in nature, you can go for hourly contracts as it saves time used in unnecessary bidding and quoting.

4. Communicate But Avoid Over-Communication:

Effective communication is key but over communication ruins the budding reliable relationship. You can use free project management tools like freedcamp for communication and project management. Keep weekly meeting through skype and ask your web developer to respond within 24 hours TAT. Try to build a mutually benefiting relationship and treat your team with respect which will help you to get cherry on the cake.

5. Hire, Test Then Hire:

You are not running 100m race in few mins, you are getting into marathon to create your brand. Take time to Hire a web developer,  do some background research for his work, ask for references or at least review his work on Odesk, elance, linkedin if he has, it will help you in decision making to choose best out of crowd.

To minimize the risk, hire web developer for test project if you find him reliable, choose him for larger projects.

So, hiring a web developer needs to follow few steps important. It’s not only the technical expertise but also the attitude and sense of accountability in web designer gives you your expected results.  If you have requirements for web developer, go out, review the credentials, ask your intuition and hire a web developer.

Benefits of Hiring Professional Mobile Apps Company For Your Business

Mobile Apps Development

Body- Mobile applications have brought a big change in the mobile world and it has become very much important to run a business. You will find countless apps in the market, but a question arises whether these apps are fruitful for a business or not. Mobile apps can promote your business accessories and hire web designers to develop an application that suits for your business.

Why have a mobile app for business

A mobile application software is a type of application software designed to run on mobile devices and these apps is generally small, individual software unit with limited functions. Apple stores sell thousands of apps for iPhone, iPad and iPod touch. Mobile apps provide a creativity which is important for business gathering customer information. Mobile app India developers can develop high quality and affordable apps for your business. A compatible app for your business must feature an interface that focuses on usability. Whether it’s a small business or a big company, a mobile app is needed so that the audience spend more time on Smartphone searching about your product and services.

Benefits of hiring mobile app developers

Mobile app development is the latest thing majority of business owners following and entrepreneurs are searching for application developers who can offer services at affordable cost. There are many web developer India who are expert in this field and providing timely services to clients. It is not necessary to hire mobile apps developers for a long run, you can hire them on a project basis or on the single application development basis. Hiring skilled professionals on project basis will increase savings. India is such a country where you can easily find qualified people specialized in mobile app development.

Just having a website is enough?

Just having a website is enough?

When you get developed your website, you must ask a question “Just having a website is enough?” Certainly not, website is just a ‘skeleton’ until your website has its soul in terms of proper strategy, navigation, responsiveness flow and content targeted to the prospective customers.

If you are wondering that your website in not yielding results in terms of leads and visitors in spite of great design, you need to get a reality check and get your website audited by web experts. I am trying to list of 10 points which needed to be taken care of while you want to get develop an effective and engaging website:

1. Is Design and cultural relevance considered? : While you conceptualize design for your website, you need to keep in mind your target visitors’ social, cultural and regional preferences. A color could be favorite in one region and other may not even like it. Give reasonable time to brainstorm about the color scheme, graphics as they are the key to keep your website visitors engaged and reducing the bounce rate.

2. Is it Easy to Navigate? : You need to check your website if it is easy to navigate. If the navigation is confusing or it is too complex, your website is bound to have higher bounce rate and lesser leads. New visitors do not have patience to waste time in searching information of their interest while they have plenty of other options on google.

3. Is it easy to view your website? : You need to test your website if it is easy to view across the browsers and mobile devices of different screen sizes. You can use Bootstrap 3, HTML5, CSS3 etc to make your website responsive. A mobile responsive website is easy to navigate and reduces the bounce rate considerably.

4. Is your website too slow? : If a website is taking more than 3 seconds to open up, it means your website has got some serious optimization problem in loading which could be due to the issues of CSS, JQuery slider, non-optimized images, hanging scripts etc. Search engines do not consider it good. You need to get your website analyze and resolve the optimization issues.

5. Is your website has SEO Optimized Content : Content is king and if it is not properly used, king will be angry which upsets search engines booting robots. Content must not be making hard sales pitch, should not be monotonous and must have 1%-2% of targeted keywords density. Target keywords must not be unnecessarily stuffed; use must be contextual and smooth.

6. Is your website has dead links and canonical issues? : You need to get your website tested to check if it still has any dead link or canonical issues which not only hurts your SEO ranking but also ruins the good perception of visitors towards the website.

7. Haven’t you bother to update the content for long now? : Nobody likes to eat stale food or to visit same monument time and again. Content must be updated on regular interval to keep the website engaging, lively and refreshed. You must share the latest information about your products and services in order to generate curiosity among your visitors. Are you doing this?

8. Are you sure about using social media effectively on your website? : Social media Marketing has become an integral part of every business’s promotional strategy and ability to keep your customer engaged can bring great difference. Here you directly talk to your customers. Analyze your website to check how effectively and at which place you have used social media feeds and icons. Encourage sharing options. Use email capture boxes and RSS feeds effectively. Keep an admin “on go” to manage all social media accounts as it is double edge sword which can be used for making and breaking your online reputation.

9. Is your contact form and details easily visible? : Contact us forms and details must be kept very handy on your website to get leads. Contact us forms must not be very lengthy with too many compulsory fields. Forms with too many compulsory fields are less likely to get leads. Use captcha to keep robots away. Do not want too many calls, use email id and respond within 24 hours.

10. What do Analytics and Visitor patterns say? : To know the users visit pattern and issues with the website you can use tools like Google Analytics or webmaster tool etc, which help you to analyze and take corrective action wherever your website is losing the battle of competition to your competitors. Re-draw your overall online marketing strategy if needed to be based on the above results.
So, only having a website won’t yield you the results and ROI, just like sowing a seed is just beginning of long process to nurture it into a fruit bearing tree. If you feel your website is not giving your results as expected, get an expert to analyze it.

Good Website Vs. Bad Website

Good Website vs. Bad Website

A website is a gateway for your brand and it creates the first impression of your brand in the mind of prospective customers and visitor of your website. A website must convey the message and brand identity you want to create. It must be user friendly, easy to navigate, appealing and secure. We have been developing lots of website since last 7 years and have noticed many striking difference between a real good website and a bad website and most of them are not rocket science. A poorly and not professionally done website may do more bad to your business than good. Let’s explore few of them as follows:
1. Appearance and front end
A good website must be appealing to its audience. Visitors consider a professionally done, smooth, easy to navigate website more reliable. It increases the chances of turning visitors into a prospect and it will bring down your website bounce rate sharply.
While you conceptualize your design, you must consider using colors those are soothing, not heavy on eyes.
Use maximum of 3 colors even lesser as more colors could distract the visitors. Use good combination as per your brand’s demand. Text must be easy to read along with meaningful graphics those complete your message. Using too much animation make website hard for user and using them appropriate make it more attractive.

2. Website Responsiveness
Responsiveness has become one of the key attribute of a good website. It must be mobile responsive and also browser compatible. Every user has his own preference to use browser if he finds a website not working correctly on his preferred browser, he is very unlikely to revisit it.
Smart phone revolution has given users freedom to use internet at their will, so Mobile responsiveness of websites is a “must” for a good website.

3. Content and Navigation
Content is king” for any of the website. Content must be unique, to the point, not too much stuffing of keywords, informational and logical. Try to speak your users; do not irritate them with a strong sales pitch. Keep your paragraphs small and crisp as the user has hardly 10 seconds to scan the page.
Keep you content fresh and keep changing it over the time. No one likes to read same content time and again.

4. Ease of Navigation
Even if you have very quality content, appealing design and engaging animation but your website does not have good navigation, your are likely to have higher bounce rate as user get confused “Where to go!” syndrome. So, keep you website’s navigation as simple as possible.

5. Search Engine Optimization (SEO)
For online promotion and ranking in search engines, SEO is very crucial for your website. A good website must use more of HTML less of tables, flash and image- only objects. It must have optimized meta tags, HTML site map and avoid canonical issues.
If you are planning get new website done for your business asks experts to chart out a well defined plan keeping in view above points.

Is Software Development outsourcing a complicated decision to take?

IT Outsourcing Company

The decision to outsource your software development requirements is very critical, crucial and risky and it works like a two edged sword. How? Let me explain you, before outsourcing any Software project you have to do a thorough research on:

  • Are you sure setting up an in-house team cost you lots of bucks compared to outsourcing?
  • Are you sure the IT outsourcing vendor you are selecting has a track record to deliver cost effective solution with reasonably good TAT.
  • Do you see very good ROI?
  • Do you have Software application as your core business?
  • Are you sure you can keep outsourcing Software development projects in future and still it will be a wining situation for you rather hiring in house software development team.
  • Are you sure the outsourcing vendor which you have chosen has competent software developer and will not over bill you.

Are you sure about vendor’s availability to discuss and give updates about the projects?

If you have completed above analyses and still find that Software development outsourcing or IT resource outsourcing is still giving you better opportunity to harness expert skills at far less cost which you otherwise have to incur if you create your own in-house software development team.

If you have taken the decision to outsource your IT projects like website development, Mobile applications development, SEO and internet marketing, you can have a winning team ready to work for you at the 30% to 50% of the total cost which you would have incurred if you hire IT  resources for in-house software development. Now you reach the benefits of outsourcing like

  • Expert and specialized software development team working for you at 30% to 50% of cost.
  • Lesser costs, Higher ROI
  • No expenses needed to incur on hiring IT resources and incurring cost on occupied seats even if they don’t have continuous work.
  • You need not to incur any training cost as Software development industry is a fast changing industry where skills needed to be upgraded on continuous basis.
  • You get skilled resources in multiple technologies and can explore across the globe.

So, when you think about outsourcing software development you need to take into consideration the pros and cons of IT outsourcing. They most crucial decision is to chose the reliable, value oriented and accountable software supplier.

How Mobile Responsive Website Benefits SEO

Mobile Website

Development of the mobile responsive website is one of the most interesting progresses in the web development sector. A responsive design simply fits into devices of different screen sizes, whether it a computer, laptop, a smart phone or even a tablet. Responsive web designer India adjusts the design as per the screen size without affecting the clarity.

Now, we are living in a world where more and more mobile users are now looking information via tablets and mobile phones, responsive website design give out a major impact on SEO. To completely affect SEO a website should have all the factors of a responsive development.

Simply put, Mobile responsive website is a set of ideas that are stick to in order to make a website that needs least of scrolling or even resizing in order to be noticeable on a choice of devices. One can easily access to a website on a mobile phone which is really convenient and user-friendly.

WordPress Development CMS (Content Management System) is an open source expertise that is prepared in MySQL and PHP languages and assists you to build feature-rich web portals. WordPress has a number of advanced facilities which includes multi blogging & multi user blogging, built-in engine analytics, templates, custom design services, plug-ins and widgets among others.

Responsive Mobile Website is a vibrant new approach to the formation of web portals that are accessible by mobile phone users as well as regular computer users.

Hire Web Designer & Web Developer in India- How To Make The Right Pick?

Web Development

If you want to take your business to the next level, you are badly in the need of some help coming from a capable web designer and developer. Not all website design and development agencies are the same, it would be a nice idea to have a closer look at the portfolio before moving ahead.

If you are the one who is going in for a web designer for the first time, ensure that the one that you go with is both experienced and capable. Seeking references is considered to be the safest possible method of choosing a web development company as with this you are going to pick amongst the best.

An important thing to be known is that going in for the cost advantage is not a good idea when going in for a web developer India as anything that is too less is to be treated as dubious. Always go in for the website design and development agencies that charge you nominal and that too as per the industry rates.

Always go in for the IT outsourcing company that promises to take complete care of the site in prospect by offering complete maintenance support. One last thing, always go in for good listeners as then only you would end up with a web designer and web developer who are willing to work as per your requisites.

Website Maintenance
Website Maintenance