How to Rank your website highly with ethical SEO Off Page Optimization

SEO Off Page Optimizations

Today, a business that has the right kind of exposure will succeed in the market. If you are leading an isolated life, then your chances of getting recognition will always remain a distant dream. In simple words, your business cannot exist in vacuum. It should have presence in the market and customers should be aware of its products and services. You will be surprised to know that there is more than a billion websites in this internet-driven world. And many of them don’t even survive for a couple of months and the reason is non-visibility. In the online world, visibility is the key to success. If you are not able to make presence in the first page of major search engines for your keywords, then you will be in a big trouble. Your business will suffer, and at the end, you will have to windup your business.

But there is a solution for non-visibility. You should get an attractive website and for that you should avail the services of a good designer and developer. You should opt for SEO services from a popular web development company based in India. The SEO team will use both on-page and off-page optimization techniques to optimize your website. Even if your website is attractive and has wonderful content, you have to use search engine optimization to get first page rankings on major search engines. There are also a number of things you have to do “off your web page” to enhance your search engine page rank and increase targeted visitors to your website. This area is known as off-page optimization. Off-page factors should be carefully considered and implemented in a right manner to achieve higher search engine rankings. These important factors are primarily tied to the website’s linking (inbound and outbound) techniques. And it is commonly known as link popularity. There are also other ways of Off-page optimization that include article submission, blog submission, social bookmarking, social networking, press releases, PPC Campaigns, directory submissions Forum posting, photo sharing video sharing and many more. If you are sincere enough, you can take your website to first page of all search engines with right approach and techniques. For a small business and other business too, SEO will always remain an invaluable asset to generate new customers.

Go Responsive or Drop in Google Search Ranking!

Responsive Website

These days you might be hearing lot about the word “Mobile Friendliness”, do not confuse it with something related to dating on mobile or etiquettes to use mobile phone! In fact it is a warning bell for you if you own a website but it is still NOT “mobile responsive”.

Why? Because Google has come up with new updates for search ranking on April 21, 2015 to priorities search ranking results for websites based on “Mobile Friendliness” or mobile responsiveness if use browsers on mobile device.

Let me try to explain the responsive website. Web Designer uses HTML5, Bootstrap (etc) and CSS to build the sites and set parameters so the content of the website resizes itself as per the screen size of devices like Mobile, Tablet, desktop etc. So, a mobile responsive website in simple terms is a website which adjusts itself as per the screen size of the device.

Wondering, how to TEST if your website is mobile responsive or NOT? Click here to test. Google has come up with 2 important updates:

“we will be expanding our use of mobile-friendliness as a ranking signal” which means it will affect all the Google searches through mobile devices. Results will be prominent and rank higher for the websites those are mobile responsive.
2. “we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed”. Now, Google through “App Index” can index your Android applications just like your website. Deep links indexed by Google appear in the searches and can land user directly into the native mobile app if it is being installed on users’ devise.

Don’t wait anymore if you are yet to get your website mobile responsive, otherwise it will hurt your SEO ranking and business.

Choose responsive web designing for better user experience

Responsive web designing

Today, you have to admit one fact is that mobiles or smart phones have changed the way we do business. It is not only user-friendly but also you can do business on the move. Another important fact to note is that smart phones and tablets have changed the approach toward design and user experience. Before the proliferation of mobile devices with advanced web-browsing capability, web designers across the globe had only one important challenge to deal with – keeping the same look and feel of their websites in various desktop computer browsers.

However, interacting with websites on mobiles or smart phones is not really the same as you do it on desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial and it has to be addressed while creating websites with Responsive Design. Now, are you aware of Responsive web designing? If the term “responsive web design” is new to you, don’t feel bad about it,
Responsive web design can be defined as a website design that adjusts easily to fit on desktop, tablet, and smart phone browsers. In other words, a responsive website looks great no matter whether you are looking at it on a mobile phone, tablet, or desktop. You will be pleased to know that leading search engine Google states that responsive web design is its recommended mobile configuration, and also responsive web pages are highly adaptable and give the users the convenience to access information even from distant and remote areas.

No matter what device your users are using, the site will easily fit into any format because of responsive web design. Although a traditional website design costs less in comparison to responsive site, but considering that you get more visitors from mobile devices, it is obvious, sooner or later, you will invest in a mobile apps or a mobile specific design. This endeavor will surely cost you both time and money. Hence, the sensible approach would be to go with a one-time investment and make a responsive website. This initiative will save you a lot of money and also precious time involved in site maintenance and other issues.

Opt for mobile web development to give a big boost to your business

Mobile Applications

Today, technology has given a new dimension to the world of business. Now business owners can target different sections of consumers with the help of internet, PCs, laptops and mobiles especially the smart phones. In fact, technology has given birth to online business and now people are not dependant only on brick and mortar shop, in fact, they can buy or sell products on online stores. Studies have shown that a large section of consumers buy various products and services from the comfort of their home using their PCs and laptops. Thanks to easy shopping features and secured payment options, online shopping has picked up. Now, people have access to mobiles and smart phones. The number of mobile phone users is more than 3 billion and the number of smart phones runs into millions. Mobile phones have given a new platform to business and that is a positive sign.
Smart phones have made business easy and you can access any website on the move. You can shop online using your smart phone at any place. It has given business owners a new market that is growing rapidly. If the latest trend is to be believed, the number of mobile phones users will surpass the number of desktops users in the very near future. Business owners have understood the importance of smart phones and they are targeting the users by making their websites compatible to mobiles. If you want to expand your market, you should immediately go for mobile website development. You should hire a professional website developer or company that can transform your webpage in such a way that it can be opened in mobile phones. And if you do this really well, it will help you introduce your business to a much bigger and wider market. As a professional mobile web developer, you don’t necessarily have to add any particular technical skill sets apart from the ones you already possess. Developers can use WML, XHTML Mobile Profile, Basic and even cHTML to design some really interesting and engaging mobile web tools for the benefit of their consumers. One thing a mobile application designer and developer should keep in mind is that that while focusing on mobile apps designing or redesigning the aesthetics of the portal to make it more compatible to the small screen on a mobile phone, they should not ignore the context, content and component needs of the target audiences.

How relevant are organic SEO services for your business?

SEO Strategy

Today, in this ever-evolving business world, competition has become more intense and business owners are looking for various avenues to have the cutting edge in the market. If you are a start-up business, life can be unpleasant as severe competition in your field can cripple your business. The hard fact is that many businesses have to wind up due to poor mileage and less sales. But with the advent of internet and innovations in technology, many businesses have started using this medium to increase their visibility.

Business owners are creating websites to market their products and services quickly. But the point is that there are millions of websites already in the queue for gaining recognition. In such scenario, you should opt for SEO services. Many business owners or individuals are using search engine marketing to reach out to masses. It can help you to reach to your target audience based at various parts of the globe quickly. Search engine optimization is being used to give visibility to websites and it has gained immense popularity in this internet driven world.  The popularity of SEO in the business world is quite phenomenal and it has been acknowledged by all business owners who want to make it big in the online business world. Most of us know very well that without right promotion, no website can get first page visibility on major search engines.

The best thing you can do is to hire a dedicated SEO company if you want your website to overcome competition. It is always better if you place your new or small business in the hands of experts rather than falling for some of the cheap gimmicks played by uncouth players in this seamless arena. They use various techniques and methods to optimize your website. They are thorough experts with keywords. They experiment with so many keywords before coming up with the right content for your new or old website. And they optimize the site using organic SEO. They also will help you to connect with your audience on social media platforms by providing you social media optimization services. They will help you to get many genuine likes and fans and it will do a world of good for your business.

Go for mobile website development to enhance your reach among customers

Responsive Website

Today, you cannot beat competition without understanding the market very well. You have to keep an eye on the market as well as the technology that is being used by business owners and other people. If you are a new business owner, you should check the new trends in various markets. If you take a closer look at the market, you will find that websites are being used on a big scale to sell products and services to customers based across the globe. The reason behind is simple. Buying and selling process through the medium of online stores have been simplified and most importantly, your payment is secured now. So, there is no need to fear anything and features like money-back guarantee, discounts, and affordability have impressed the new generation and even the older ones.
Many new websites are launched daily thanks to the popularity of internet among people of all age groups. Professionals who don’t have sufficient time prefer to shop at online stores which in fact is a great idea. People should use technology more. Nowadays, business owners are opting for responsive mobile website. A responsive design suits businesses as it easily fits into devices of various screen sizes, be it a computer, a smart phone or a tablet. And the best part is that there is no drop in clarity. You will be pleased to know that responsive web development is good for search engine optimization. As a business owner, if you are targeting local keywords, responsive web design will improve local search visibility for your website. With an increased number of smart phones and other mobile users searching for local business directions, it is fact a responsive design will enhance the position of websites in local search results. On the contrary, when your web pages are not mobile friendly, your website will have poor user experience leading to high bounce rate which will negatively affect the position of your website in search results. It will also help you avoid duplicity of content. You should always hire the reliable services of a prominent company for better prospects.

IT resource outsourcing: Go for it to save a lot of money

IT Resource Outsourcing

Today, a lot of emphasis is given on planning. The top management of a company sits together to find means and ways to reduce operational costs and labor costs in order to achieve the desired goals. A lot of research takes place to cut costs, save money, time and improve efficiency. In this competitive business world, many businesses have understood the fact that outsourcing IT projects to countries like India can be lucrative for them. As India is quite popular as an IT hub, companies from USA and Europe outsource their IT projects. The best part is that they can concentrate on their core competencies and manage their resources carefully.

IT resource outsourcing has become quite popular these days. Many companies are outsourcing their mobile applications, mobile website development and web solutions assignment to India. When you outsource to India, you can save nearly 40 to 50% of money as production cost is low in India. Apart from cost effectiveness, there are so many advantages of outsourcing. This includes primarily locating highly skilled resources and getting quality work done coupled with improved process efficiency.  Cost-cutting may not be the sole reason to outsource to India, but it is certainly a big factor. Outsourcing can help you to convert fixed costs into variable costs, releases capital for investment elsewhere in your business, and also aid you to avoid large expenditures in the initial stages of your business. Outsourcing can also make your business more attractive to so many investors, since you are able to generate more capital directly for other revenue-producing activities. If you want to outsource any mobile applications, web solutions or SEO projects, you can hire us. We are widely known as a leading end-to-end IT solutions provider with great expertise across domains. You can rely on our experienced team of professionals who can deliver world-class solutions with the given time period at a price that is quite affordable.

Website Maintenance
Website Maintenance