Why Does Magento For Your E-Commerce Website? 8 Reasons

Magento Developer

As the start ups and eCommerce revolution is taking place across the globe in recent years, entrepreneurs have tons of tools at their disposal to bring their businesses online but they often ask questions.

– Which ecommerce website platform will be most suitable for their business?
– Will the chosen platform be economical, scalable, responsive and SEO friendly solution?

– Answe

The easiest answer is Magento based eCommerce Store because it has all needed.
Among many open sources tools, Magneto is the fastest growing eCommerce development platform. Many of world’s biggest brands like Men’s Health, Vizio, Nestle , Samsung, Fort, Fox Connect, Levono, Olympus, Nespresso, Nike, The North Face, Fiji Water, Skype etc use Magento due to its scalability, affordability, ease of customization, SEO friendliness among many other differentiating features.

1. Created for Ecommerce: Magento comes fully loaded with feature needed to make ecommerce store live quickly. If you look at the integration, robust shopping cart, ready to add payment gateways, differentiate it from the CMS like wordpress+woocommerce combo. That is the reason, it’s eating up the market share of the similar tools like OpenCart, ZenCart, OsComerce etc and customer migrating to Magento in bulk.

2. Integration: Integration of Magento with 3rd party services like payment gateways, database applications, shipment tracking, inventory management and sales management etc make it “Go For” tool. You can easily integrate it will services like DHL, fedex, salesforce, QuickBooks etc.

3. Scalability and Multi-store Capability: The most attractive features of magento for large corporates is its scalability and ability to handle multiple stores from the single admin panel which is not possible with other CMSs. It gives the features like uploading products in bulk using .CSV files. Magento store can handle upto 500,000 products on single website and handle more than 80,000 orders per hour.

4. Easy customization: If you want to built a unique store to establish your brand as niche, reliable and modern, use mageto as it allows high level of development customization. You can design your own template if you do not want to use existing and can integrate it with magento.

5. Marketing and SEO Ready: Magento comes with built-in SEO optimizations tools for on page optimization to increase the chances for your products rank high in the searches on google, bing, yahoo and beyond. It can easily be integrated with Salesforce, mailchip etc to boost the customer engagement and retention, and has many other tools like rating and reviewing the product, wishlist etc. These features making it most loved CMS for ecommerce.

6. Analytics and Reports: The analytics related to the sale of the products, trends of selling on store, most purchase, most viewed etc helps, store owner to with strategy formulation and forecasting while analytics related to financial activities makes it easier for accountant to manage the store. It gives one of the best graphical representation of the data for you to get the idea of entire store with just glance.

7. Mobile Ready: With browser detection and responsive design, magento creates an impressive customer experience by optimizing store’s product pages on mobile devices.

8. Large Community: Over 250,000 business using magento and 800,000 developers with official certification from more than 40 countries, make it one of the largest technical communities on web. The numbers are still growing, so, finding a magento developer is not a big deal and this large community helps a great deal for beginners and learners.

The scalability, ease of customization, cost effectiveness and speedy development, driving businesses towards magento. It fits with all kind of stores right from one product store to multi-vendor large eCommerce portals.

Keys To Develop A Successful Website!

ecommerce Development

There are many questions which needed to be asked while you are contemplating an idea to get your business, personal or ecommerce website developed. A website is the first online gateway to you brand. The investment on website should be considered as capital investment which will generate revenue over the period of time in terms of enhancing your brand’s image, reaching out to more targeted prospects, generating online leads and serving a platform to receive quality feedback from your valued customers.

There are some focal points needed to be taken into account before starting your project:

  • Hiring a professional Website Designing Company: This is the most crucial decision which will have direct impact on the quality of your website and brand. Hire a professional web design team not to the cheapest available because your website must be conceptualized in a way which leaves long lasting positive impression on visitors. Website is not just about good design, animation but it must serve many strategic and marketing purposes.
  • Domain and Hosting: Finding the right domain name for your brand is very important. Domain name must reflect your brand’s voice and it should be simple, easy to spell and remember. Brand name in the domain does the magic as far as SEO is concerned as it gets easily accessed on search engines and gets more customers.
  • While choosing the hosting company, you must check what kind of support they provide. Do they have in-house technical support? Is their technical support available in your working hours? What kind of backup, security and other features they offer? Don’t forget to check their performance reviews online and on social media.
  • Choosing CMS or Technology: If you have hired a good professional website development team, most of your job is done. They will understand your business, target audience and will help you to finalize the technology or content management system. For example if you are going for a corporate website to show your portfolio and content needed to be change very frequently and you yourself want to do it to save the cost and time, go for WordPress as CMS. It is one of the easiest CMS to manage for a non-technical team.
  • Target Audience & Navigation: Your website must be easy to navigate and must be developed keeping your target audience in mind, otherwise your visitors won’t turn into buyers. A website with bad and complex navigation flow will have very HIGH bounce rate %. Navigation both on mobile and desktop must be well thought about. It should require lesser clicks to reach on desired page.
  • Responsive Website Design and Cross-Browser Compatibility: For many websites more than 50% traffic comes from mobile devices and in some cases it reaches 60-70%, so your website must be mobile responsive and also cross-browser compatible. If user finds your website misaligned, broken on mobile or web, it will create a bad image for your brand and you might lose the user for life. Check with your designer before hiring if he knows Bootstrap, HTML5, CSS3 etc well to make your site responsive
  • Complete Content: Content is “King”. Your website must have complete, interesting and grammatically correct content along with appealing images conveying brand message effectively. An image says thousands of words. Content on your website must be SEO rich which should be updated frequently.
  • SEO Friendly: Effective SEO (Search Engine Optimization) strategy is of utmost important to rank your website higher in search engines. You must use a SEO Optimization expert’s opinion to strategize the on-page and off-page strategy based on your website design, target keywords and markets. With Google’s recent updates, SEO has become a very specialized domain and your website must be handled by a specialist. Content must be updated on regular basis to improve the SEO ranking.
  • Call to Action: Call to action button to be placed strategically at the places those are most likely to be visited by customer, like in header etc. Before placing, do not forget to check the easy visibility on mobile devices.

Website must be complete in terms of technology, providing information about your brand, product and services. Remember, your website create the first impression in the mind of your prospects. Try to make it as impressive as possible, so that it can generate traffic tuned into new customers.

How to Rank your website highly with ethical SEO Off Page Optimization

SEO Off Page Optimizations

Today, a business that has the right kind of exposure will succeed in the market. If you are leading an isolated life, then your chances of getting recognition will always remain a distant dream. In simple words, your business cannot exist in vacuum. It should have presence in the market and customers should be aware of its products and services. You will be surprised to know that there is more than a billion websites in this internet-driven world. And many of them don’t even survive for a couple of months and the reason is non-visibility. In the online world, visibility is the key to success. If you are not able to make presence in the first page of major search engines for your keywords, then you will be in a big trouble. Your business will suffer, and at the end, you will have to windup your business.

But there is a solution for non-visibility. You should get an attractive website and for that you should avail the services of a good designer and developer. You should opt for SEO services from a popular web development company based in India. The SEO team will use both on-page and off-page optimization techniques to optimize your website. Even if your website is attractive and has wonderful content, you have to use search engine optimization to get first page rankings on major search engines. There are also a number of things you have to do “off your web page” to enhance your search engine page rank and increase targeted visitors to your website. This area is known as off-page optimization. Off-page factors should be carefully considered and implemented in a right manner to achieve higher search engine rankings. These important factors are primarily tied to the website’s linking (inbound and outbound) techniques. And it is commonly known as link popularity. There are also other ways of Off-page optimization that include article submission, blog submission, social bookmarking, social networking, press releases, PPC Campaigns, directory submissions Forum posting, photo sharing video sharing and many more. If you are sincere enough, you can take your website to first page of all search engines with right approach and techniques. For a small business and other business too, SEO will always remain an invaluable asset to generate new customers.

Go Responsive or Drop in Google Search Ranking!

Responsive Website

These days you might be hearing lot about the word “Mobile Friendliness”, do not confuse it with something related to dating on mobile or etiquettes to use mobile phone! In fact it is a warning bell for you if you own a website but it is still NOT “mobile responsive”.

Why? Because Google has come up with new updates for search ranking on April 21, 2015 to priorities search ranking results for websites based on “Mobile Friendliness” or mobile responsiveness if use browsers on mobile device.

Let me try to explain the responsive website. Web Designer uses HTML5, Bootstrap (etc) and CSS to build the sites and set parameters so the content of the website resizes itself as per the screen size of devices like Mobile, Tablet, desktop etc. So, a mobile responsive website in simple terms is a website which adjusts itself as per the screen size of the device.

Wondering, how to TEST if your website is mobile responsive or NOT? Click here to test. Google has come up with 2 important updates:

“we will be expanding our use of mobile-friendliness as a ranking signal” which means it will affect all the Google searches through mobile devices. Results will be prominent and rank higher for the websites those are mobile responsive.
2. “we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed”. Now, Google through “App Index” can index your Android applications just like your website. Deep links indexed by Google appear in the searches and can land user directly into the native mobile app if it is being installed on users’ devise.

Don’t wait anymore if you are yet to get your website mobile responsive, otherwise it will hurt your SEO ranking and business.

Choose responsive web designing for better user experience

Responsive web designing

Today, you have to admit one fact is that mobiles or smart phones have changed the way we do business. It is not only user-friendly but also you can do business on the move. Another important fact to note is that smart phones and tablets have changed the approach toward design and user experience. Before the proliferation of mobile devices with advanced web-browsing capability, web designers across the globe had only one important challenge to deal with – keeping the same look and feel of their websites in various desktop computer browsers.

However, interacting with websites on mobiles or smart phones is not really the same as you do it on desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial and it has to be addressed while creating websites with Responsive Design. Now, are you aware of Responsive web designing? If the term “responsive web design” is new to you, don’t feel bad about it,
Responsive web design can be defined as a website design that adjusts easily to fit on desktop, tablet, and smart phone browsers. In other words, a responsive website looks great no matter whether you are looking at it on a mobile phone, tablet, or desktop. You will be pleased to know that leading search engine Google states that responsive web design is its recommended mobile configuration, and also responsive web pages are highly adaptable and give the users the convenience to access information even from distant and remote areas.

No matter what device your users are using, the site will easily fit into any format because of responsive web design. Although a traditional website design costs less in comparison to responsive site, but considering that you get more visitors from mobile devices, it is obvious, sooner or later, you will invest in a mobile apps or a mobile specific design. This endeavor will surely cost you both time and money. Hence, the sensible approach would be to go with a one-time investment and make a responsive website. This initiative will save you a lot of money and also precious time involved in site maintenance and other issues.

Opt for mobile web development to give a big boost to your business

Mobile Applications

Today, technology has given a new dimension to the world of business. Now business owners can target different sections of consumers with the help of internet, PCs, laptops and mobiles especially the smart phones. In fact, technology has given birth to online business and now people are not dependant only on brick and mortar shop, in fact, they can buy or sell products on online stores. Studies have shown that a large section of consumers buy various products and services from the comfort of their home using their PCs and laptops. Thanks to easy shopping features and secured payment options, online shopping has picked up. Now, people have access to mobiles and smart phones. The number of mobile phone users is more than 3 billion and the number of smart phones runs into millions. Mobile phones have given a new platform to business and that is a positive sign.
Smart phones have made business easy and you can access any website on the move. You can shop online using your smart phone at any place. It has given business owners a new market that is growing rapidly. If the latest trend is to be believed, the number of mobile phones users will surpass the number of desktops users in the very near future. Business owners have understood the importance of smart phones and they are targeting the users by making their websites compatible to mobiles. If you want to expand your market, you should immediately go for mobile website development. You should hire a professional website developer or company that can transform your webpage in such a way that it can be opened in mobile phones. And if you do this really well, it will help you introduce your business to a much bigger and wider market. As a professional mobile web developer, you don’t necessarily have to add any particular technical skill sets apart from the ones you already possess. Developers can use WML, XHTML Mobile Profile, Basic and even cHTML to design some really interesting and engaging mobile web tools for the benefit of their consumers. One thing a mobile application designer and developer should keep in mind is that that while focusing on mobile apps designing or redesigning the aesthetics of the portal to make it more compatible to the small screen on a mobile phone, they should not ignore the context, content and component needs of the target audiences.

Benefits of Hiring Professional Mobile Apps Company For Your Business

Mobile Apps Development

Body- Mobile applications have brought a big change in the mobile world and it has become very much important to run a business. You will find countless apps in the market, but a question arises whether these apps are fruitful for a business or not. Mobile apps can promote your business accessories and hire web designers to develop an application that suits for your business.

Why have a mobile app for business

A mobile application software is a type of application software designed to run on mobile devices and these apps is generally small, individual software unit with limited functions. Apple stores sell thousands of apps for iPhone, iPad and iPod touch. Mobile apps provide a creativity which is important for business gathering customer information. Mobile app India developers can develop high quality and affordable apps for your business. A compatible app for your business must feature an interface that focuses on usability. Whether it’s a small business or a big company, a mobile app is needed so that the audience spend more time on Smartphone searching about your product and services.

Benefits of hiring mobile app developers

Mobile app development is the latest thing majority of business owners following and entrepreneurs are searching for application developers who can offer services at affordable cost. There are many web developer India who are expert in this field and providing timely services to clients. It is not necessary to hire mobile apps developers for a long run, you can hire them on a project basis or on the single application development basis. Hiring skilled professionals on project basis will increase savings. India is such a country where you can easily find qualified people specialized in mobile app development.

Is Software Development outsourcing a complicated decision to take?

IT Outsourcing Company

The decision to outsource your software development requirements is very critical, crucial and risky and it works like a two edged sword. How? Let me explain you, before outsourcing any Software project you have to do a thorough research on:

  • Are you sure setting up an in-house team cost you lots of bucks compared to outsourcing?
  • Are you sure the IT outsourcing vendor you are selecting has a track record to deliver cost effective solution with reasonably good TAT.
  • Do you see very good ROI?
  • Do you have Software application as your core business?
  • Are you sure you can keep outsourcing Software development projects in future and still it will be a wining situation for you rather hiring in house software development team.
  • Are you sure the outsourcing vendor which you have chosen has competent software developer and will not over bill you.

Are you sure about vendor’s availability to discuss and give updates about the projects?

If you have completed above analyses and still find that Software development outsourcing or IT resource outsourcing is still giving you better opportunity to harness expert skills at far less cost which you otherwise have to incur if you create your own in-house software development team.

If you have taken the decision to outsource your IT projects like website development, Mobile applications development, SEO and internet marketing, you can have a winning team ready to work for you at the 30% to 50% of the total cost which you would have incurred if you hire IT  resources for in-house software development. Now you reach the benefits of outsourcing like

  • Expert and specialized software development team working for you at 30% to 50% of cost.
  • Lesser costs, Higher ROI
  • No expenses needed to incur on hiring IT resources and incurring cost on occupied seats even if they don’t have continuous work.
  • You need not to incur any training cost as Software development industry is a fast changing industry where skills needed to be upgraded on continuous basis.
  • You get skilled resources in multiple technologies and can explore across the globe.

So, when you think about outsourcing software development you need to take into consideration the pros and cons of IT outsourcing. They most crucial decision is to chose the reliable, value oriented and accountable software supplier.

How relevant are organic SEO services for your business?

SEO Strategy

Today, in this ever-evolving business world, competition has become more intense and business owners are looking for various avenues to have the cutting edge in the market. If you are a start-up business, life can be unpleasant as severe competition in your field can cripple your business. The hard fact is that many businesses have to wind up due to poor mileage and less sales. But with the advent of internet and innovations in technology, many businesses have started using this medium to increase their visibility.

Business owners are creating websites to market their products and services quickly. But the point is that there are millions of websites already in the queue for gaining recognition. In such scenario, you should opt for SEO services. Many business owners or individuals are using search engine marketing to reach out to masses. It can help you to reach to your target audience based at various parts of the globe quickly. Search engine optimization is being used to give visibility to websites and it has gained immense popularity in this internet driven world.  The popularity of SEO in the business world is quite phenomenal and it has been acknowledged by all business owners who want to make it big in the online business world. Most of us know very well that without right promotion, no website can get first page visibility on major search engines.

The best thing you can do is to hire a dedicated SEO company if you want your website to overcome competition. It is always better if you place your new or small business in the hands of experts rather than falling for some of the cheap gimmicks played by uncouth players in this seamless arena. They use various techniques and methods to optimize your website. They are thorough experts with keywords. They experiment with so many keywords before coming up with the right content for your new or old website. And they optimize the site using organic SEO. They also will help you to connect with your audience on social media platforms by providing you social media optimization services. They will help you to get many genuine likes and fans and it will do a world of good for your business.

Choose the best responsive & eCommerce website to derive maximum results

Responsive website Development

Today, people have access to so many innovative technological devices and truly it has changed their lives for better. You will be amazed to know that the number of smart phone users and other mobile devices run into billions. Now, smart phones are being used to access a lot of information, do banking, pay bills and also purchase products and services from online stores. It is simply a magic wand that you can use when you are even travelling. This new trend has given birth to mobile responsive website. It simply means that a responsive design easily fits into devices of different screen sizes, whether it is a computer, laptop, a smart phone or even a tablet. If you talk about mobile responsive  web designing, the idea is to make a website that needs least of scrolling or even resizing in order to be noticeable on a choice of devices. One can easily access to a website on a mobile phone which is really convenient and also user-friendly.

If you are a new or established business owner, you should use your resources carefully to get a website that is mobile friendly. You should understand one important fact is that a non-responsive website is likely to have a negative impact on your business as it will not be able to compete with other competitive websites that are mobile friendly. To grow your small or big business, it is important to reach more people than your rivals in the market. A right responsive design will help you to have a larger audience and thereby increasing your chances of conversions. Choose a trustworthy web development company based in India with a great track record and commitment. Make sure that they have an experienced team of designers who can create alluring designs. The designs should be such that it should connect with the audience instantly. With great designs, your website will attract a lot of traffic and you will gain mileage in the market.

Choose a prominent digital marketing company to enhance the credibility of your brand

Digital Marketing

Today, identity has become a big issue in the business world. You need a face and it has to be good otherwise, you will be facing a lot of problems. In this ever-evolving business world, a business should have a right kind of identity. If you are a new player, you should make it a point to build your image using various means of advertising and platforms. These days, social media has become a big platform where business owners engage with their audience. The idea is to engage with new audience and earn their trust. Similarly, the thrust is also on engaging existing customers and retain their faith.
Customer is the king and every means should be used to win their attention and trust. Keeping these facts in mind, ahatechnocrats.com – a leading digital marketing company based in India offers one of the best web development services, mobile website development services, responsive web development services, mobile applications and SEO solutions. This noted company helps clients by building their brand in a positive manner. They use various social media platforms and other advertising mediums to engage the audience and also provide them necessary information about the brand, products and services.
This reliable company also provides great responsive mobile development services and these services have great importance in this age because the number of smart phone users run into millions. The best thing of ideal responsive design is that it simply fits into devices of different screen sizes, whether it a computer, laptop, a smart phone or even a tablet. Another important point is that it is a vibrant new approach to the formation of web portals that are accessible by mobile phone users as well as regular computer users. If you are looking to have responsive web design, you can hire the valuable services of this company. They have the best designers and developers. You can surely rely on their services as they are best in the business.

Can better choice of digital marketing company really help you to enhance the credibility of your brand???

Internet Marketing

Today, identity has become a big issue in the business world. You need a face and it has to be good otherwise, you will be facing a lot of problems. In this ever-evolving business world, a business should have a right kind of identity. If you are a new player, you should make it a point to build your image using various means of advertising and platforms. These days, social media has become a big platform where business owners engage with their audience. The idea is to engage with new audience and earn their trust. Similarly, the thrust is also on engaging existing customers and retain their faith.

Customer is the king and every means should be used to win their attention and trust. Keeping these facts in mind, a leading digital marketing company based in India offers one of the best web development services, mobile website development services, responsive web development services, mobile applications and SEO solutions. This noted company helps clients by building their brand in a positive manner. They use various social media platforms and other advertising mediums to engage the audience and also provide them necessary information about the brand, products and services.

This reliable company also provides great responsive mobile development services and these services have great importance in this age because the number of smart phone users run into millions. The best thing of ideal responsive design is that it simply fits into devices of different screen sizes, whether it a computer, laptop, a smart phone or even a tablet. Another important point is that it is a vibrant new approach to the formation of web portals that are accessible by mobile phone users as well as regular computer users. If you are looking to have responsive web design, you can hire the valuable services of this company. They have the best designers and developers. You can surely rely on their services as they are best in the business.

IT resource outsourcing: Go for it to save a lot of money

IT Resource Outsourcing

Today, a lot of emphasis is given on planning. The top management of a company sits together to find means and ways to reduce operational costs and labor costs in order to achieve the desired goals. A lot of research takes place to cut costs, save money, time and improve efficiency. In this competitive business world, many businesses have understood the fact that outsourcing IT projects to countries like India can be lucrative for them. As India is quite popular as an IT hub, companies from USA and Europe outsource their IT projects. The best part is that they can concentrate on their core competencies and manage their resources carefully.

IT resource outsourcing has become quite popular these days. Many companies are outsourcing their mobile applications, mobile website development and web solutions assignment to India. When you outsource to India, you can save nearly 40 to 50% of money as production cost is low in India. Apart from cost effectiveness, there are so many advantages of outsourcing. This includes primarily locating highly skilled resources and getting quality work done coupled with improved process efficiency.  Cost-cutting may not be the sole reason to outsource to India, but it is certainly a big factor. Outsourcing can help you to convert fixed costs into variable costs, releases capital for investment elsewhere in your business, and also aid you to avoid large expenditures in the initial stages of your business. Outsourcing can also make your business more attractive to so many investors, since you are able to generate more capital directly for other revenue-producing activities. If you want to outsource any mobile applications, web solutions or SEO projects, you can hire us. We are widely known as a leading end-to-end IT solutions provider with great expertise across domains. You can rely on our experienced team of professionals who can deliver world-class solutions with the given time period at a price that is quite affordable.

SEO Expert India – Why Do You Need To Choose One?

If you feel that the business promotion tools and tactics are not yielding results, it is high time you seek help from a SEO expert in India. Hiring an SEO expert is going to prove beneficial at several different areas, the most common one being that you will be able to see results quickly. Now that you have spent so much on brand promotion, think twice before you choose someone to promote your site on search engines as you need to rely on an expert only.

You are a business owner and should have time to invest on something more lucrative instead of making the business go known amongst the masses, this is where an experienced SEO expert comes into picture in India. With an expert working on the goal, you can focus on other areas such as advertisement, new product launches and much more. An expert in the search engine optimization field is going to suggest you only what would work and this means that you will not be draining out money on something futile.

Even if you are a beginner and want to ensure that no mistakes are made going in for a capable SEO expert is the option to consider. With an expert, you will not get subjected to penalties, real results are going to arrive and you will save money too. if you want to promote the business in a stress free way, you need an SEO expert.

Website Maintenance
Website Maintenance