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Today in this highly competitive internet driven business world, responsive website designing in USA has become quite important. Most of the people know the role of responsive web design in enhancing the viewing of websites by viewers. In simple words, Responsive web design can be defined as the creation of websites that are easily viewed by a wide range of devices. Responsive Design ensures that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a wide range of devices so that one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of a website. Actually, responsive websites are websites that require a minimum or no need for scrolling, resizing, and squinting to view the content whether you are on a PC, a laptop, a smartphone, or a tablet. The webpage will have a single URL, so that the response to your preferred device is automatic, quick and will not require you to visit an alternate site for perfect viewing.

An important fact to note is that if we go by Google Analytic, we can easily find that responsive web design is really good for your business website. If you take a look at Google analytic, you can see that between 30-50% of website traffic can be attributed to mobile phones and tablets. This trend gained momentum in 2015 and statistics are projecting by 2016 more web browsing will be done on a mobile device rather than a desktop computer. Another important fact is that you can have higher conversion rate if you opt for responsive website designing. A well-designed user interface enhances the user experience which keeps them on the site for longer period, decreases the bounce rate and increases the conversion rate. As a business owner, you should not be worried about the cost-effectiveness of responsive web design. In fact, it is really cost-effective. If you have a website that is responsive in design, it means, you can have one site for all devices. You don’t need a separate mobile website and it will save you money. You can save a lot of time if you have one website to update, host, market and maintain it. Saving time means saving a lot of money.

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