Web Development & Digital Marketing

7 Super Tips for Start Ups to Develop a Successful Android Application

android Applications

Android is a revolution in itself that has made smartphone affordable for everyone. Android revolution is not limited to only developers and rich countries but it has reached to every single country of the world without discriminating them into the first or third world countries. It has just given it’s users power to keep globalized world on their palm. It has globalized the world in true sense with it’s wider reach and affordability.

A technology become revolution only when it address the needs of masses and it is easy to use. Here are the 7 useful tips for Android developers.

Conceptualizing and Ideation:
If you have an interesting idea to develop an Android app, put it down on paper. Refine it and make a formal draft. Once you are convince that your all the points and list of features, you want in your mobile app, are done, approch an Android development team, they will help you out with further brainstorming and by suggesting the technical feasibility of the app.

Blueprinting/Wire-framing
So, now you are done with all the brain storming and basic feasibility study for the application. And you are confident enough that you have an idea which will click into a ‘hit app’ or this app will ease the process and make your business for efficient and effective, start blueprinting it.
So, you or your chosen Android developer will prepare a blueprint that includes platform, features, technical specification along with phase wise deliverable. This will help you to assess the synchronization between your conceived idea and app to be developed.

App Design:
Design is the heart and soul of any web or mobile app. In this stage Mobile application interface design team design formal screens for the app by making sure that they have covered all the features, specification and screens specified in the wireframe.
Ask the design team to prepare a static mock up and make the necessary changes in the UI, UX or flow of the application if needed. Making changes in this stage regarding ease of use for user, will save lots of time than accomodating change requests during the development stage. You make sure after this stage, you won’t need any major change in phase one of the app, otherwise the cost of app may increase as changes get difficult with development stage.

Development
In this Android Application process, the coding team start coding as per the predefined designs and turn them into working app using, DBs like SQLlite, navigation, List views, APIs or web services if the app is clien-server . Keep track on the process whether the development team is using best of the methodologies which will help in future scalability and adding new features to the app like refactoring, fragmenting etc which was a while ago introduced by Honeycomb which helps in building blocks with their own life cycle. So avoid the reinventing of the wheel.

Test, Test and Test:
Testing is one of the most important phase of the app development as what coding team thinks working perfeactly for them might not work the same way for other users having different version of Android platform.
Alfa Testing: You can do alfa testing involving your teammates and people from the app development background as chances are high that they must be having high end android phones and play around it. A developer is always great at finding bugs in apps developed by other 😉
Beta Testing: Now, you can release the app for broader audiences with different demographic background. You will get to know many UI related issues if not technical in this phase as refection lies in the eys of beholder.
Once you have passed these stages of testing, you are ready to launch the app on Android App Store.

App Store Submission:
So, once you are done with testing, you are ready to upload it on google play store and others. You need to create an account there. While uploading app on app store, keep in mind to put the images and screen shots those are of high resolution and display striking features of your app. Content must be SEO friendly and digital marketing oriented. Choose keywords very carefully or hire an SEO Expert for the same.

Promotion Of Android App:
So, you have put in your hard earned money and precious time till above 6 steps, now your turn is to show How good you are at marketing the app or you can simply hire a digital marketer to promote it. There are lots of highly specialized and procession SEO companies those help in promotion by using tools like Search Engines, social media websites like Twitter, Facebook, LinkedIn, blogs and lots of other social media tools.

How to Rank your website highly with ethical SEO Off Page Optimization

SEO Off Page Optimizations

Today, a business that has the right kind of exposure will succeed in the market. If you are leading an isolated life, then your chances of getting recognition will always remain a distant dream. In simple words, your business cannot exist in vacuum. It should have presence in the market and customers should be aware of its products and services. You will be surprised to know that there is more than a billion websites in this internet-driven world. And many of them don’t even survive for a couple of months and the reason is non-visibility. In the online world, visibility is the key to success. If you are not able to make presence in the first page of major search engines for your keywords, then you will be in a big trouble. Your business will suffer, and at the end, you will have to windup your business.

But there is a solution for non-visibility. You should get an attractive website and for that you should avail the services of a good designer and developer. You should opt for SEO services from a popular web development company based in India. The SEO team will use both on-page and off-page optimization techniques to optimize your website. Even if your website is attractive and has wonderful content, you have to use search engine optimization to get first page rankings on major search engines. There are also a number of things you have to do “off your web page” to enhance your search engine page rank and increase targeted visitors to your website. This area is known as off-page optimization. Off-page factors should be carefully considered and implemented in a right manner to achieve higher search engine rankings. These important factors are primarily tied to the website’s linking (inbound and outbound) techniques. And it is commonly known as link popularity. There are also other ways of Off-page optimization that include article submission, blog submission, social bookmarking, social networking, press releases, PPC Campaigns, directory submissions Forum posting, photo sharing video sharing and many more. If you are sincere enough, you can take your website to first page of all search engines with right approach and techniques. For a small business and other business too, SEO will always remain an invaluable asset to generate new customers.

SEO Strategy for Website: Marriage, Not a Dating

SEO Strategy

Once you have develop a website and wonder if you want to date your website with initial SEO strategy and implementation without any long term commitment or do you want to marry your website with long term commitment and future planning along with target oriented strategy to have healthy children (in terms of higher ROI) and investing on the their health and education to make them successful (establishing your Brand) citizens.

I would suggest you to date and marry your website with long term commitment. If you are dating there are chances your competitors get in there and try to make it love triangular by through their better, focused and long term SEO strategy, which will not be an ideal situation for you rebuild your relation (strategy) to promote.

So, SEO services (Search Engine Optimization) and internet marketing is an ongoing process, just like marriage. If you are marrying, you need to take some crucial pre-cautions and respects each other. Here are few mantras for you’re:

1.        Is your relation (Website) responsive?

Do you respect and care mutual responsibilities? SEO is not just about optimization or bring inbound or outbound links to your website, it is much more. It starts with the design of your website. With more according to comScore more than 80% internet users have Smartphone. So, you SEO strategy must include mobile responsive website using HTML5, Twitter Bootstrap and lesser the use of flash better the speed of the website.  Images on the website must be optimized and website must score more 80% on google PageSpeed Insights. So,

2.       Are you sure with your relationship (onsite content (On-Page) ) strategy:

Chemistry between husband and wife does matter more than what they want to show superfluous to others.  In the same way with recent Google’s Panda algorithm update , your onsite content strategy must be very carefully designed and must give appropriate weightage to targeted keywords.  While create on site strategy, you need to focus on the few important points like:

–          Content must be of high quality and original

–          Careful text formatting on the page using Italics, bold, bullets etc

–          Grammar and sentence formatting

–          Use of heading and sub-heads

–          Length of the content and appropriate optimized images to support the message.

3.       Are you social and how are your relations with others?:

In this era of social networking, you need to be socially active and know the tricks to position yourself effectively to gain more visitors those eventually turn into your customers.

In SEO strategy, link building is very crucial specially inbound link.  Inbound link are one of the most heavily weighted factor in Google’s ranking algorithm.  You have to keep few things in view:

–           Inbound linking of your website from high raking websites

–          Inbound links from social networking site create more trust for your brand

–          More the inbound link more the visibility of your products which leads to more customers.

–          Effective use of off-page content writing and distribution like article, PR, blogs etc.

4.       Are you giving enough time?

Every relation needs time, so does SEO Packages. SEO campaigns are fulltime job do not make it part time or once in while task. As it is an ongoing process you need to give reasonable time to keep updating your website content, content related to your website. Don’t go hire a “cheap SEO” service company but hire SEO Expert who is able to personalize the whole process:

–          Create a guest blog or a blog on your website and keep engaged with visitors

–          Give a personal touch to your “Social Media presence”

–          Create awareness about your brand by creating and strategically distributing quality content.

5.       Is your home all set?

If you want peace of mind you need to all set your home first. According to Google Places 20% of searches on Google are related to location and comScore says  56% of mobile phone users  use browser for local searches.  So, it is important to include localization factor in your SEO strategy.

–          Create effective profile on Google+, google place, Bing etc

–          Importance of local search will further increase with localization factor on Smartphone browsers based searches.

–          Optimized local searched for all of your business to get better results.

–          Keep updating your profiles on local listings

Website Maintenance
Website Maintenance