7 Super Tips for Start Ups to Develop a Successful Android Application

android Applications

Android is a revolution in itself that has made smartphone affordable for everyone. Android revolution is not limited to only developers and rich countries but it has reached to every single country of the world without discriminating them into the first or third world countries. It has just given it’s users power to keep globalized world on their palm. It has globalized the world in true sense with it’s wider reach and affordability.

A technology become revolution only when it address the needs of masses and it is easy to use. Here are the 7 useful tips for Android developers.

Conceptualizing and Ideation:
If you have an interesting idea to develop an Android app, put it down on paper. Refine it and make a formal draft. Once you are convince that your all the points and list of features, you want in your mobile app, are done, approch an Android development team, they will help you out with further brainstorming and by suggesting the technical feasibility of the app.

Blueprinting/Wire-framing
So, now you are done with all the brain storming and basic feasibility study for the application. And you are confident enough that you have an idea which will click into a ‘hit app’ or this app will ease the process and make your business for efficient and effective, start blueprinting it.
So, you or your chosen Android developer will prepare a blueprint that includes platform, features, technical specification along with phase wise deliverable. This will help you to assess the synchronization between your conceived idea and app to be developed.

App Design:
Design is the heart and soul of any web or mobile app. In this stage Mobile application interface design team design formal screens for the app by making sure that they have covered all the features, specification and screens specified in the wireframe.
Ask the design team to prepare a static mock up and make the necessary changes in the UI, UX or flow of the application if needed. Making changes in this stage regarding ease of use for user, will save lots of time than accomodating change requests during the development stage. You make sure after this stage, you won’t need any major change in phase one of the app, otherwise the cost of app may increase as changes get difficult with development stage.

Development
In this Android Application process, the coding team start coding as per the predefined designs and turn them into working app using, DBs like SQLlite, navigation, List views, APIs or web services if the app is clien-server . Keep track on the process whether the development team is using best of the methodologies which will help in future scalability and adding new features to the app like refactoring, fragmenting etc which was a while ago introduced by Honeycomb which helps in building blocks with their own life cycle. So avoid the reinventing of the wheel.

Test, Test and Test:
Testing is one of the most important phase of the app development as what coding team thinks working perfeactly for them might not work the same way for other users having different version of Android platform.
Alfa Testing: You can do alfa testing involving your teammates and people from the app development background as chances are high that they must be having high end android phones and play around it. A developer is always great at finding bugs in apps developed by other 😉
Beta Testing: Now, you can release the app for broader audiences with different demographic background. You will get to know many UI related issues if not technical in this phase as refection lies in the eys of beholder.
Once you have passed these stages of testing, you are ready to launch the app on Android App Store.

App Store Submission:
So, once you are done with testing, you are ready to upload it on google play store and others. You need to create an account there. While uploading app on app store, keep in mind to put the images and screen shots those are of high resolution and display striking features of your app. Content must be SEO friendly and digital marketing oriented. Choose keywords very carefully or hire an SEO Expert for the same.

Promotion Of Android App:
So, you have put in your hard earned money and precious time till above 6 steps, now your turn is to show How good you are at marketing the app or you can simply hire a digital marketer to promote it. There are lots of highly specialized and procession SEO companies those help in promotion by using tools like Search Engines, social media websites like Twitter, Facebook, LinkedIn, blogs and lots of other social media tools.

Keys To Develop A Successful Website!

ecommerce Development

There are many questions which needed to be asked while you are contemplating an idea to get your business, personal or ecommerce website developed. A website is the first online gateway to you brand. The investment on website should be considered as capital investment which will generate revenue over the period of time in terms of enhancing your brand’s image, reaching out to more targeted prospects, generating online leads and serving a platform to receive quality feedback from your valued customers.

There are some focal points needed to be taken into account before starting your project:

  • Hiring a professional Website Designing Company: This is the most crucial decision which will have direct impact on the quality of your website and brand. Hire a professional web design team not to the cheapest available because your website must be conceptualized in a way which leaves long lasting positive impression on visitors. Website is not just about good design, animation but it must serve many strategic and marketing purposes.
  • Domain and Hosting: Finding the right domain name for your brand is very important. Domain name must reflect your brand’s voice and it should be simple, easy to spell and remember. Brand name in the domain does the magic as far as SEO is concerned as it gets easily accessed on search engines and gets more customers.
  • While choosing the hosting company, you must check what kind of support they provide. Do they have in-house technical support? Is their technical support available in your working hours? What kind of backup, security and other features they offer? Don’t forget to check their performance reviews online and on social media.
  • Choosing CMS or Technology: If you have hired a good professional website development team, most of your job is done. They will understand your business, target audience and will help you to finalize the technology or content management system. For example if you are going for a corporate website to show your portfolio and content needed to be change very frequently and you yourself want to do it to save the cost and time, go for WordPress as CMS. It is one of the easiest CMS to manage for a non-technical team.
  • Target Audience & Navigation: Your website must be easy to navigate and must be developed keeping your target audience in mind, otherwise your visitors won’t turn into buyers. A website with bad and complex navigation flow will have very HIGH bounce rate %. Navigation both on mobile and desktop must be well thought about. It should require lesser clicks to reach on desired page.
  • Responsive Website Design and Cross-Browser Compatibility: For many websites more than 50% traffic comes from mobile devices and in some cases it reaches 60-70%, so your website must be mobile responsive and also cross-browser compatible. If user finds your website misaligned, broken on mobile or web, it will create a bad image for your brand and you might lose the user for life. Check with your designer before hiring if he knows Bootstrap, HTML5, CSS3 etc well to make your site responsive
  • Complete Content: Content is “King”. Your website must have complete, interesting and grammatically correct content along with appealing images conveying brand message effectively. An image says thousands of words. Content on your website must be SEO rich which should be updated frequently.
  • SEO Friendly: Effective SEO (Search Engine Optimization) strategy is of utmost important to rank your website higher in search engines. You must use a SEO Optimization expert’s opinion to strategize the on-page and off-page strategy based on your website design, target keywords and markets. With Google’s recent updates, SEO has become a very specialized domain and your website must be handled by a specialist. Content must be updated on regular basis to improve the SEO ranking.
  • Call to Action: Call to action button to be placed strategically at the places those are most likely to be visited by customer, like in header etc. Before placing, do not forget to check the easy visibility on mobile devices.

Website must be complete in terms of technology, providing information about your brand, product and services. Remember, your website create the first impression in the mind of your prospects. Try to make it as impressive as possible, so that it can generate traffic tuned into new customers.

How to Rank your website highly with ethical SEO Off Page Optimization

SEO Off Page Optimizations

Today, a business that has the right kind of exposure will succeed in the market. If you are leading an isolated life, then your chances of getting recognition will always remain a distant dream. In simple words, your business cannot exist in vacuum. It should have presence in the market and customers should be aware of its products and services. You will be surprised to know that there is more than a billion websites in this internet-driven world. And many of them don’t even survive for a couple of months and the reason is non-visibility. In the online world, visibility is the key to success. If you are not able to make presence in the first page of major search engines for your keywords, then you will be in a big trouble. Your business will suffer, and at the end, you will have to windup your business.

But there is a solution for non-visibility. You should get an attractive website and for that you should avail the services of a good designer and developer. You should opt for SEO services from a popular web development company based in India. The SEO team will use both on-page and off-page optimization techniques to optimize your website. Even if your website is attractive and has wonderful content, you have to use search engine optimization to get first page rankings on major search engines. There are also a number of things you have to do “off your web page” to enhance your search engine page rank and increase targeted visitors to your website. This area is known as off-page optimization. Off-page factors should be carefully considered and implemented in a right manner to achieve higher search engine rankings. These important factors are primarily tied to the website’s linking (inbound and outbound) techniques. And it is commonly known as link popularity. There are also other ways of Off-page optimization that include article submission, blog submission, social bookmarking, social networking, press releases, PPC Campaigns, directory submissions Forum posting, photo sharing video sharing and many more. If you are sincere enough, you can take your website to first page of all search engines with right approach and techniques. For a small business and other business too, SEO will always remain an invaluable asset to generate new customers.

Give momentum to your business with social media optimization

Social media Optimizations

Today, the world of business has become highly competitive and this competition is getting even more intense in the online world. There are millions of online businesses in the every business wants to get to the top of ladder in the highly competitive online market. Without getting noticed, you cannot sell your services. You need a first page visibility to sell your products or services to consumers. Without ranking highly in the search engines for your keywords, you cannot do anything productive. Without right kind of promotion, you cannot get the desired results in the online market.

In this ever-evolving world, socializing is considered as an important way to get all the latest news and hottest gossips on various things. It works effectively for people and in the same way, social media optimization serivces for the websites. Social media is an online social platform that is designed to help distribute useful information to a large number of audiences quickly. Today, it has become the need of the hour. Businesses use various social media sites in a big way to promote their products and services in their targeted market. Social media websites such as Facebook, LinkedIn, Twitter and YouTube are extremely popular among internet users. Millions of users use these sites to gather information or air their feedbacks. These popular social media sites offer a unique platform to all kinds of businesses as well as individuals to popularize products and services among million of users. They use this platform to grab the attention of thousands of prospective customers. If you have a business and you want to tap a new section of audience or market, you should hire the services of a web development company in India.

The professional experts of the company will create profiles on various social media sites to get feedback on various products and services from customers and also make them aware of new products and services over a period of time The social media experts will carry out extensive research on keywords, target audience and manage campaigns on relevant social media networks to add teeth to your campaign and draw a large audience. This will help you to build trust on a long-term basis and generate a lot of revenues.

SEO Strategy for Website: Marriage, Not a Dating

SEO Strategy

Once you have develop a website and wonder if you want to date your website with initial SEO strategy and implementation without any long term commitment or do you want to marry your website with long term commitment and future planning along with target oriented strategy to have healthy children (in terms of higher ROI) and investing on the their health and education to make them successful (establishing your Brand) citizens.

I would suggest you to date and marry your website with long term commitment. If you are dating there are chances your competitors get in there and try to make it love triangular by through their better, focused and long term SEO strategy, which will not be an ideal situation for you rebuild your relation (strategy) to promote.

So, SEO services (Search Engine Optimization) and internet marketing is an ongoing process, just like marriage. If you are marrying, you need to take some crucial pre-cautions and respects each other. Here are few mantras for you’re:

1.        Is your relation (Website) responsive?

Do you respect and care mutual responsibilities? SEO is not just about optimization or bring inbound or outbound links to your website, it is much more. It starts with the design of your website. With more according to comScore more than 80% internet users have Smartphone. So, you SEO strategy must include mobile responsive website using HTML5, Twitter Bootstrap and lesser the use of flash better the speed of the website.  Images on the website must be optimized and website must score more 80% on google PageSpeed Insights. So,

2.       Are you sure with your relationship (onsite content (On-Page) ) strategy:

Chemistry between husband and wife does matter more than what they want to show superfluous to others.  In the same way with recent Google’s Panda algorithm update , your onsite content strategy must be very carefully designed and must give appropriate weightage to targeted keywords.  While create on site strategy, you need to focus on the few important points like:

–          Content must be of high quality and original

–          Careful text formatting on the page using Italics, bold, bullets etc

–          Grammar and sentence formatting

–          Use of heading and sub-heads

–          Length of the content and appropriate optimized images to support the message.

3.       Are you social and how are your relations with others?:

In this era of social networking, you need to be socially active and know the tricks to position yourself effectively to gain more visitors those eventually turn into your customers.

In SEO strategy, link building is very crucial specially inbound link.  Inbound link are one of the most heavily weighted factor in Google’s ranking algorithm.  You have to keep few things in view:

–           Inbound linking of your website from high raking websites

–          Inbound links from social networking site create more trust for your brand

–          More the inbound link more the visibility of your products which leads to more customers.

–          Effective use of off-page content writing and distribution like article, PR, blogs etc.

4.       Are you giving enough time?

Every relation needs time, so does SEO Packages. SEO campaigns are fulltime job do not make it part time or once in while task. As it is an ongoing process you need to give reasonable time to keep updating your website content, content related to your website. Don’t go hire a “cheap SEO” service company but hire SEO Expert who is able to personalize the whole process:

–          Create a guest blog or a blog on your website and keep engaged with visitors

–          Give a personal touch to your “Social Media presence”

–          Create awareness about your brand by creating and strategically distributing quality content.

5.       Is your home all set?

If you want peace of mind you need to all set your home first. According to Google Places 20% of searches on Google are related to location and comScore says  56% of mobile phone users  use browser for local searches.  So, it is important to include localization factor in your SEO strategy.

–          Create effective profile on Google+, google place, Bing etc

–          Importance of local search will further increase with localization factor on Smartphone browsers based searches.

–          Optimized local searched for all of your business to get better results.

–          Keep updating your profiles on local listings

Just having a website is enough?

Just having a website is enough?

When you get developed your website, you must ask a question “Just having a website is enough?” Certainly not, website is just a ‘skeleton’ until your website has its soul in terms of proper strategy, navigation, responsiveness flow and content targeted to the prospective customers.

If you are wondering that your website in not yielding results in terms of leads and visitors in spite of great design, you need to get a reality check and get your website audited by web experts. I am trying to list of 10 points which needed to be taken care of while you want to get develop an effective and engaging website:

1. Is Design and cultural relevance considered? : While you conceptualize design for your website, you need to keep in mind your target visitors’ social, cultural and regional preferences. A color could be favorite in one region and other may not even like it. Give reasonable time to brainstorm about the color scheme, graphics as they are the key to keep your website visitors engaged and reducing the bounce rate.

2. Is it Easy to Navigate? : You need to check your website if it is easy to navigate. If the navigation is confusing or it is too complex, your website is bound to have higher bounce rate and lesser leads. New visitors do not have patience to waste time in searching information of their interest while they have plenty of other options on google.

3. Is it easy to view your website? : You need to test your website if it is easy to view across the browsers and mobile devices of different screen sizes. You can use Bootstrap 3, HTML5, CSS3 etc to make your website responsive. A mobile responsive website is easy to navigate and reduces the bounce rate considerably.

4. Is your website too slow? : If a website is taking more than 3 seconds to open up, it means your website has got some serious optimization problem in loading which could be due to the issues of CSS, JQuery slider, non-optimized images, hanging scripts etc. Search engines do not consider it good. You need to get your website analyze and resolve the optimization issues.

5. Is your website has SEO Optimized Content : Content is king and if it is not properly used, king will be angry which upsets search engines booting robots. Content must not be making hard sales pitch, should not be monotonous and must have 1%-2% of targeted keywords density. Target keywords must not be unnecessarily stuffed; use must be contextual and smooth.

6. Is your website has dead links and canonical issues? : You need to get your website tested to check if it still has any dead link or canonical issues which not only hurts your SEO ranking but also ruins the good perception of visitors towards the website.

7. Haven’t you bother to update the content for long now? : Nobody likes to eat stale food or to visit same monument time and again. Content must be updated on regular interval to keep the website engaging, lively and refreshed. You must share the latest information about your products and services in order to generate curiosity among your visitors. Are you doing this?

8. Are you sure about using social media effectively on your website? : Social media Marketing has become an integral part of every business’s promotional strategy and ability to keep your customer engaged can bring great difference. Here you directly talk to your customers. Analyze your website to check how effectively and at which place you have used social media feeds and icons. Encourage sharing options. Use email capture boxes and RSS feeds effectively. Keep an admin “on go” to manage all social media accounts as it is double edge sword which can be used for making and breaking your online reputation.

9. Is your contact form and details easily visible? : Contact us forms and details must be kept very handy on your website to get leads. Contact us forms must not be very lengthy with too many compulsory fields. Forms with too many compulsory fields are less likely to get leads. Use captcha to keep robots away. Do not want too many calls, use email id and respond within 24 hours.

10. What do Analytics and Visitor patterns say? : To know the users visit pattern and issues with the website you can use tools like Google Analytics or webmaster tool etc, which help you to analyze and take corrective action wherever your website is losing the battle of competition to your competitors. Re-draw your overall online marketing strategy if needed to be based on the above results.
So, only having a website won’t yield you the results and ROI, just like sowing a seed is just beginning of long process to nurture it into a fruit bearing tree. If you feel your website is not giving your results as expected, get an expert to analyze it.

How relevant are organic SEO services for your business?

SEO Strategy

Today, in this ever-evolving business world, competition has become more intense and business owners are looking for various avenues to have the cutting edge in the market. If you are a start-up business, life can be unpleasant as severe competition in your field can cripple your business. The hard fact is that many businesses have to wind up due to poor mileage and less sales. But with the advent of internet and innovations in technology, many businesses have started using this medium to increase their visibility.

Business owners are creating websites to market their products and services quickly. But the point is that there are millions of websites already in the queue for gaining recognition. In such scenario, you should opt for SEO services. Many business owners or individuals are using search engine marketing to reach out to masses. It can help you to reach to your target audience based at various parts of the globe quickly. Search engine optimization is being used to give visibility to websites and it has gained immense popularity in this internet driven world.  The popularity of SEO in the business world is quite phenomenal and it has been acknowledged by all business owners who want to make it big in the online business world. Most of us know very well that without right promotion, no website can get first page visibility on major search engines.

The best thing you can do is to hire a dedicated SEO company if you want your website to overcome competition. It is always better if you place your new or small business in the hands of experts rather than falling for some of the cheap gimmicks played by uncouth players in this seamless arena. They use various techniques and methods to optimize your website. They are thorough experts with keywords. They experiment with so many keywords before coming up with the right content for your new or old website. And they optimize the site using organic SEO. They also will help you to connect with your audience on social media platforms by providing you social media optimization services. They will help you to get many genuine likes and fans and it will do a world of good for your business.

Choose right internet marketing services to make great impact in the market

Internet Marketing Services India

The world has become an equal playing ground for all kinds of companies thanks to internet. Today, online market has given both new as well as established players to use the platform to reach each and every corner of the world. If you are new into the world of business, you can compete with the best even with a small budget. It is fact because a website or online store will cost you very less amount of money in comparison to physical stores. You can get a website developed to launch your products and services. It is a great deal and you will benefit immensely with it.
You should be aware of the fact that a website if properly designed and developed can be a vibrant face for your business in the market. People will love to visit your website and also make purchases. You should understand one important fact is that there are millions of websites and your website has to be special in order to make impact in the market. You should hire the internet marketing services of a reputed company. There are so many reliable companies based in India that offers web development, word press development, Mobile website development and SEO services at affordable rates. When you decide to choose a company for your project, you should check the credentials and also their portfolio. Tell them about your specific needs and also your budget. If you want to optimize your website, ask them to design a personalized internet Marketing package for you. Once you are satisfied, discuss issues with the team, give them the brief and get your website designed accordingly. Your website is a big asset in this internet driven world and you can use it to sell products or services.

Choose a prominent digital marketing company to enhance the credibility of your brand

Digital Marketing

Today, identity has become a big issue in the business world. You need a face and it has to be good otherwise, you will be facing a lot of problems. In this ever-evolving business world, a business should have a right kind of identity. If you are a new player, you should make it a point to build your image using various means of advertising and platforms. These days, social media has become a big platform where business owners engage with their audience. The idea is to engage with new audience and earn their trust. Similarly, the thrust is also on engaging existing customers and retain their faith.
Customer is the king and every means should be used to win their attention and trust. Keeping these facts in mind, ahatechnocrats.com – a leading digital marketing company based in India offers one of the best web development services, mobile website development services, responsive web development services, mobile applications and SEO solutions. This noted company helps clients by building their brand in a positive manner. They use various social media platforms and other advertising mediums to engage the audience and also provide them necessary information about the brand, products and services.
This reliable company also provides great responsive mobile development services and these services have great importance in this age because the number of smart phone users run into millions. The best thing of ideal responsive design is that it simply fits into devices of different screen sizes, whether it a computer, laptop, a smart phone or even a tablet. Another important point is that it is a vibrant new approach to the formation of web portals that are accessible by mobile phone users as well as regular computer users. If you are looking to have responsive web design, you can hire the valuable services of this company. They have the best designers and developers. You can surely rely on their services as they are best in the business.

Can better choice of digital marketing company really help you to enhance the credibility of your brand???

Internet Marketing

Today, identity has become a big issue in the business world. You need a face and it has to be good otherwise, you will be facing a lot of problems. In this ever-evolving business world, a business should have a right kind of identity. If you are a new player, you should make it a point to build your image using various means of advertising and platforms. These days, social media has become a big platform where business owners engage with their audience. The idea is to engage with new audience and earn their trust. Similarly, the thrust is also on engaging existing customers and retain their faith.

Customer is the king and every means should be used to win their attention and trust. Keeping these facts in mind, a leading digital marketing company based in India offers one of the best web development services, mobile website development services, responsive web development services, mobile applications and SEO solutions. This noted company helps clients by building their brand in a positive manner. They use various social media platforms and other advertising mediums to engage the audience and also provide them necessary information about the brand, products and services.

This reliable company also provides great responsive mobile development services and these services have great importance in this age because the number of smart phone users run into millions. The best thing of ideal responsive design is that it simply fits into devices of different screen sizes, whether it a computer, laptop, a smart phone or even a tablet. Another important point is that it is a vibrant new approach to the formation of web portals that are accessible by mobile phone users as well as regular computer users. If you are looking to have responsive web design, you can hire the valuable services of this company. They have the best designers and developers. You can surely rely on their services as they are best in the business.

Website Maintenance
Website Maintenance