Is your WordPress website loading slow?

WordPress Developers

WordPress is the most used platform for blogging and CMS websites as it clocked 59.2% share of total market share for such CMS websites. Everyone just love it due to it’s ease of use. Right from individual bloggers to the top sites of the world like The New York Times, Wall Street Journal’s Speakeasy , Forbes etc are using the platform.

So, wordpress is most loved platform but it also has got some limitation like “Slow loading Speed” if it is not handled with care and expertise. But if you keep few important things in mind while developing or getting developed your website from a WordPress developer, you can avoid these hassles.

A sluggish website might cause trouble for your visitors and may ruined your Brands first impression which lead to the loss of visitors or business.

5 Keys for WordPress Website Speed Optimisation

Website speed does wonders to your website but it may lead to all hell broke on your website if not designer properly. As per the report by Microsoft Bing Search team 2 seconds delay reduces the customer satisfaction by 4.3% and any further delay may lead to loss of the customers.

You can check the speed of your website by using tools like Google Insight , Pingdom etc

  1. Don’t use too many plugins:

Plugins have made wordpress most loved platform because of the ease to use and speeding up overall development process of website that lead to reduction of overall cost of the website.

But every blessing comes with some conditions. Sometimes developers end up using too many plugins and things get worse when plugins within plugins are being used.

So, you need to go through your all the plugins and their usability, update the dated one to the latest version, remove the redundant and useless ones. You can also check the performance by “Plugin Performance Profiler”. Take caution or a wordpress Expert help is recommended as the process may break your website if not correctly done.

2. Suffering ‘Have it all” syndrome on Home Page:

The user has few seconds to make opinion about your website and brand. Your home page serves as the entrance to your website. Keep it less cluttered, easy to carry your idea to user and must load as fast as possible.

Some “DO’s” for home page:

  • Keep it simple and minimal
  • Use as lesser as widgets you can
  • Use optimised images
  • Remove useless and dated plugins
  • Don’t use unnecessary JQuery and Flash animation. They slow down the website.

3. Minify CSS, JavaScript etc:

As a WordPress developer you have to be very cautious while designing a WordPress website. Here are the some steps to optimise the performance of the websites:

  • Minify JavaScript
  • Compress JavaScript / Gzip
  • Combine JavaScript
  • Use CDN Hosted Libraries
  • Inline Critical JavaScript
  • Defer loading
  • Defer parsing
  • Leverage browser caching
  • Leverage proxy caching
  • Place JS at the end of page
  • Minify CSS

4. Attention! Fond of high resolution Images?

As they say ‘One Picture Worth Ten Thousand Words’, couldn’t agree more but you have to learn them using it strategically, so they do not slow down the website. Before uploading them to your website, you need to optimise them to reduce their size. There are lots of Free Image Optimisation sites which can be used for the purpose.

5. Host must support the most

If you are opting for a Free or cheapest web hosting, it may hurt your website speed and overall performance badly. You have to choose a web hosting cautiously. There are many good hosting companies like Bluehost, Justhost etc available those providing economical WordPress hosting solutions as cheap as $4-$8 per month. You can compare and purchase most suitable one suiting to your budget with good performance.

Your website has few seconds to impress your visitor. Your website has to very cleanly designed and loads faster within 2-4 seconds. SEO Optimisation must be done to make it Search Engines friendly. Don’t know? Take help of SEO Services company. A slow website might have negative effects on your business specially if your are an SME business by turning away your customer.

Hire A Web Developer: 5 Critical Points To Be Considered

Hire A Web Developer

Are you a start-up enterprise or want to re-brand your online presence in terms of website to build your brand image and to interact your customers online? Question arises if you have the extra cash to invest and build your in-house IT team which could be costly and will require IT expertise, if not, you need to outsource your website development to a right web developer.

Your decision to hire a web developer is very crucial, important and also a risky one. Your challenge is not only to choose a cost effective web developer but also you need to make sure, is he the right person to create an impressive brand image of your business online.
You need to take few points into consideration before hiring a web developer:

1. How and where to Hire a Web Designer: First question arise where to find a web designer? If you have your friend or any one in your network who has got his/her website done effectively and satisfied with the developer, you may get in touch with the reference. This is one of the good way to approach as you already have a reliable reference and testimonial, if not, you want use GURU google to find the developer, you need to be very cautious about reliability of this as it is not necessary, companies or web designers coming on page one are reliable, they could have good SEO Experts to bring them on page one. You may also use market places like Odesk, elance or freelancer to hire a web developer. On market place your need to check their ratings, projects done and successfully completed and also the number of project done in the technology you need.

2. Right Question, Right Technology: One your chosen the medium, you need to decide the technology you want to use for your website if you are not sure about the technology, do google if still not sure discuss it with prospective designers. Ask relevant questions like, Does he good at mobile responsive website design and it PIXEL pefection across devices & browsers.

You need to ask few questions like:

  • – Does he understand the concept and brand image of your business?
  • – Does he have the skills to handle your project end to end right from responsive design, development and SEO? As it –
  • – will help you to effectively coordinate and plan activities related to your website rather hiring people for different skills.
  • – Ask him the best to technologies suited for the project and why does he want to choose one of them.
  • – Will he be using open source or Microsoft technologies and why do he want to choose on of them with respect to your project.

If you are a technical person yourself you may ask more technical question like what do you use to make website responsive etc.

1. Fixed or hourly contract?: If you are not sure about the exact amount of work to be done on the project and also number of hours if it will take, go for fixed cost projects. It will help you to avoid unnecessary over charging and misquoting in terms of hours. If you are going for fixed project, use milestone based payment system. If you have a reliable and already used web developer and you have frequent tasks which are small in nature, you can go for hourly contracts as it saves time used in unnecessary bidding and quoting.

2. Communicate But Avoid Over-Communication: Effective communication is key but over communication ruins the budding reliable relationship. You can use free project management tools like freedcamp for communication and project management. Keep weekly meeting through skype and ask your web developer to respond within 24 hours TAT. Try to build a mutually benefiting relationship and treat your team with respect which will help you to get cherry on the cake.

3. Hire, Test Then Hire: You are not running 100m race in few mins, you are getting into marathon to create your brand. Take time to Hire a web designer, do some background research for his work, ask for references or at least review his work on Odesk, elance, linkedin if he has, it will help you in decision making to choose best out of crowd. To minimise the risk, hire web developer for test project if you find him reliable, choose him for larger projects.

So, hiring a web developer needs to follow few steps important. It’s not only the technical expertise but also the attitude and sense of accountability in web designer gives you your expected results. If you have requirements for web developer, go out, review the credentials, ask your intuition and hire a web developer.

WordPress development is highly beneficial for your business

Wordpress development

An aesthetically designed website is your door to the world of business. It acts as a window to the online world. It plays a vital role in the online business world. In simple words, it’s your face in the online market and people will judge you by the look of your website. It allows a business owner to make a strong web presence and reach out to millions of web surfers who could turn out to be potential customers. The best thing about a good website design is that it costs you very less amount of money. And most importantly, you don’t have to open a brick and mortar shop everywhere.

In this competitive online market, a website is a potent tool that helps you to embrace the global compatibility. It also provides a wider platform to market the products and services of your company. “A beautiful website acts as a necessary step towards a better business sensibility and it also shows that you are using latest technologies to reach out to your targeted audience”. With online shop, you can grab a share of a market that is growing with each passing day. As you have understood the importance of a website, then you should not ignore the designing part. Website design and development is a serious job and a novice should never try it. It involves a number of process and you need to make sure that you know all the basic requirements of building a website. You need to gather proper knowledge and right information about the domain names, web hosting, search options etc. After knowing everything required, and then you will be in position to construct a website that could be the most applicable for your usage. A professional web developer can help you in creating a website with great features. You can always hire a reliable website designing company to get a rock solid web presence on a global map. You have so many options in website development; you can build your website in wordpress. It is a popular website developing tool that offers you so many options to create different types of beautiful websites using its plugins and themes. WordPress development is good for business as it allows different types of content management facilities along with amazing technical support. You can choose any of the professional web development companies based in India to develop your dream website. Most of them have a great portfolio and client list that includes well known companies from USA, UK and other countries.

Why Does Magento For Your E-Commerce Website? 8 Reasons

Magento Developer

As the start ups and eCommerce revolution is taking place across the globe in recent years, entrepreneurs have tons of tools at their disposal to bring their businesses online but they often ask questions.

– Which ecommerce website platform will be most suitable for their business?
– Will the chosen platform be economical, scalable, responsive and SEO friendly solution?

– Answe

The easiest answer is Magento based eCommerce Store because it has all needed.
Among many open sources tools, Magneto is the fastest growing eCommerce development platform. Many of world’s biggest brands like Men’s Health, Vizio, Nestle , Samsung, Fort, Fox Connect, Levono, Olympus, Nespresso, Nike, The North Face, Fiji Water, Skype etc use Magento due to its scalability, affordability, ease of customization, SEO friendliness among many other differentiating features.

1. Created for Ecommerce: Magento comes fully loaded with feature needed to make ecommerce store live quickly. If you look at the integration, robust shopping cart, ready to add payment gateways, differentiate it from the CMS like wordpress+woocommerce combo. That is the reason, it’s eating up the market share of the similar tools like OpenCart, ZenCart, OsComerce etc and customer migrating to Magento in bulk.

2. Integration: Integration of Magento with 3rd party services like payment gateways, database applications, shipment tracking, inventory management and sales management etc make it “Go For” tool. You can easily integrate it will services like DHL, fedex, salesforce, QuickBooks etc.

3. Scalability and Multi-store Capability: The most attractive features of magento for large corporates is its scalability and ability to handle multiple stores from the single admin panel which is not possible with other CMSs. It gives the features like uploading products in bulk using .CSV files. Magento store can handle upto 500,000 products on single website and handle more than 80,000 orders per hour.

4. Easy customization: If you want to built a unique store to establish your brand as niche, reliable and modern, use mageto as it allows high level of development customization. You can design your own template if you do not want to use existing and can integrate it with magento.

5. Marketing and SEO Ready: Magento comes with built-in SEO optimizations tools for on page optimization to increase the chances for your products rank high in the searches on google, bing, yahoo and beyond. It can easily be integrated with Salesforce, mailchip etc to boost the customer engagement and retention, and has many other tools like rating and reviewing the product, wishlist etc. These features making it most loved CMS for ecommerce.

6. Analytics and Reports: The analytics related to the sale of the products, trends of selling on store, most purchase, most viewed etc helps, store owner to with strategy formulation and forecasting while analytics related to financial activities makes it easier for accountant to manage the store. It gives one of the best graphical representation of the data for you to get the idea of entire store with just glance.

7. Mobile Ready: With browser detection and responsive design, magento creates an impressive customer experience by optimizing store’s product pages on mobile devices.

8. Large Community: Over 250,000 business using magento and 800,000 developers with official certification from more than 40 countries, make it one of the largest technical communities on web. The numbers are still growing, so, finding a magento developer is not a big deal and this large community helps a great deal for beginners and learners.

The scalability, ease of customization, cost effectiveness and speedy development, driving businesses towards magento. It fits with all kind of stores right from one product store to multi-vendor large eCommerce portals.

Keys To Develop A Successful Website!

ecommerce Development

There are many questions which needed to be asked while you are contemplating an idea to get your business, personal or ecommerce website developed. A website is the first online gateway to you brand. The investment on website should be considered as capital investment which will generate revenue over the period of time in terms of enhancing your brand’s image, reaching out to more targeted prospects, generating online leads and serving a platform to receive quality feedback from your valued customers.

There are some focal points needed to be taken into account before starting your project:

  • Hiring a professional Website Designing Company: This is the most crucial decision which will have direct impact on the quality of your website and brand. Hire a professional web design team not to the cheapest available because your website must be conceptualized in a way which leaves long lasting positive impression on visitors. Website is not just about good design, animation but it must serve many strategic and marketing purposes.
  • Domain and Hosting: Finding the right domain name for your brand is very important. Domain name must reflect your brand’s voice and it should be simple, easy to spell and remember. Brand name in the domain does the magic as far as SEO is concerned as it gets easily accessed on search engines and gets more customers.
  • While choosing the hosting company, you must check what kind of support they provide. Do they have in-house technical support? Is their technical support available in your working hours? What kind of backup, security and other features they offer? Don’t forget to check their performance reviews online and on social media.
  • Choosing CMS or Technology: If you have hired a good professional website development team, most of your job is done. They will understand your business, target audience and will help you to finalize the technology or content management system. For example if you are going for a corporate website to show your portfolio and content needed to be change very frequently and you yourself want to do it to save the cost and time, go for WordPress as CMS. It is one of the easiest CMS to manage for a non-technical team.
  • Target Audience & Navigation: Your website must be easy to navigate and must be developed keeping your target audience in mind, otherwise your visitors won’t turn into buyers. A website with bad and complex navigation flow will have very HIGH bounce rate %. Navigation both on mobile and desktop must be well thought about. It should require lesser clicks to reach on desired page.
  • Responsive Website Design and Cross-Browser Compatibility: For many websites more than 50% traffic comes from mobile devices and in some cases it reaches 60-70%, so your website must be mobile responsive and also cross-browser compatible. If user finds your website misaligned, broken on mobile or web, it will create a bad image for your brand and you might lose the user for life. Check with your designer before hiring if he knows Bootstrap, HTML5, CSS3 etc well to make your site responsive
  • Complete Content: Content is “King”. Your website must have complete, interesting and grammatically correct content along with appealing images conveying brand message effectively. An image says thousands of words. Content on your website must be SEO rich which should be updated frequently.
  • SEO Friendly: Effective SEO (Search Engine Optimization) strategy is of utmost important to rank your website higher in search engines. You must use a SEO Optimization expert’s opinion to strategize the on-page and off-page strategy based on your website design, target keywords and markets. With Google’s recent updates, SEO has become a very specialized domain and your website must be handled by a specialist. Content must be updated on regular basis to improve the SEO ranking.
  • Call to Action: Call to action button to be placed strategically at the places those are most likely to be visited by customer, like in header etc. Before placing, do not forget to check the easy visibility on mobile devices.

Website must be complete in terms of technology, providing information about your brand, product and services. Remember, your website create the first impression in the mind of your prospects. Try to make it as impressive as possible, so that it can generate traffic tuned into new customers.

Go Responsive or Drop in Google Search Ranking!

Responsive Website

These days you might be hearing lot about the word “Mobile Friendliness”, do not confuse it with something related to dating on mobile or etiquettes to use mobile phone! In fact it is a warning bell for you if you own a website but it is still NOT “mobile responsive”.

Why? Because Google has come up with new updates for search ranking on April 21, 2015 to priorities search ranking results for websites based on “Mobile Friendliness” or mobile responsiveness if use browsers on mobile device.

Let me try to explain the responsive website. Web Designer uses HTML5, Bootstrap (etc) and CSS to build the sites and set parameters so the content of the website resizes itself as per the screen size of devices like Mobile, Tablet, desktop etc. So, a mobile responsive website in simple terms is a website which adjusts itself as per the screen size of the device.

Wondering, how to TEST if your website is mobile responsive or NOT? Click here to test. Google has come up with 2 important updates:

“we will be expanding our use of mobile-friendliness as a ranking signal” which means it will affect all the Google searches through mobile devices. Results will be prominent and rank higher for the websites those are mobile responsive.
2. “we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed”. Now, Google through “App Index” can index your Android applications just like your website. Deep links indexed by Google appear in the searches and can land user directly into the native mobile app if it is being installed on users’ devise.

Don’t wait anymore if you are yet to get your website mobile responsive, otherwise it will hurt your SEO ranking and business.

Opt for mobile web development to give a big boost to your business

Mobile Applications

Today, technology has given a new dimension to the world of business. Now business owners can target different sections of consumers with the help of internet, PCs, laptops and mobiles especially the smart phones. In fact, technology has given birth to online business and now people are not dependant only on brick and mortar shop, in fact, they can buy or sell products on online stores. Studies have shown that a large section of consumers buy various products and services from the comfort of their home using their PCs and laptops. Thanks to easy shopping features and secured payment options, online shopping has picked up. Now, people have access to mobiles and smart phones. The number of mobile phone users is more than 3 billion and the number of smart phones runs into millions. Mobile phones have given a new platform to business and that is a positive sign.
Smart phones have made business easy and you can access any website on the move. You can shop online using your smart phone at any place. It has given business owners a new market that is growing rapidly. If the latest trend is to be believed, the number of mobile phones users will surpass the number of desktops users in the very near future. Business owners have understood the importance of smart phones and they are targeting the users by making their websites compatible to mobiles. If you want to expand your market, you should immediately go for mobile website development. You should hire a professional website developer or company that can transform your webpage in such a way that it can be opened in mobile phones. And if you do this really well, it will help you introduce your business to a much bigger and wider market. As a professional mobile web developer, you don’t necessarily have to add any particular technical skill sets apart from the ones you already possess. Developers can use WML, XHTML Mobile Profile, Basic and even cHTML to design some really interesting and engaging mobile web tools for the benefit of their consumers. One thing a mobile application designer and developer should keep in mind is that that while focusing on mobile apps designing or redesigning the aesthetics of the portal to make it more compatible to the small screen on a mobile phone, they should not ignore the context, content and component needs of the target audiences.

Want To Hire A Web Developer: Critical 5 Point..?

Web Developer

Are you a start-up enterprise or want to rebrand your online presence in terms of website to build your brand image and interact your customers online?  Question arises if you have the extra cash to invest and build your in-house IT team which could be costly and will require IT expertise, if not,  you need to outsource your website development to a right web developer.

Your decision to hire a web developer is very crucial, important and risky. Your challenge is not only to choose a cost effective web developer but also you need to make sure, he is the right one person to create an impressive image of your business online.

You need to take few points into consideration before hiring a web developer:

1.  How and where to Hire a Web Designer:

First question arise where to find a web designer? If you have your friend or any one in your network who has got his/her website done effectively and satisfied with the developer, you may get in touch with the reference. This is one of the good way to approach as you already have a reliable reference and testimonial, if not, you want use GURU google to find the developer, you need to be very cautious about reliability of this as it is not necessary, companies or web designers coming on page one are reliable, they could have good SEO team to bring them on page one.

You may also use market places like Odesk, elance or freelancer to hire a web developer. On market place your need to check their ratings, projects done and successfully completed and also the number of project done in the technology you need.

2. Right Question, Right Technology:

One your chosen the medium, you need to decide the technology you want to use for your website if you are not sure about the technology, do google if still not sure discuss it with prospective designers.

You need to ask few questions like

–          Does he understand the concept and brand image of your business?

–          Does he have the skills to handle your project end to end right from responsive design, development and SEO? As it will help you to effectively coordinate and plan activities related to your website rather hiring people for different skills.

–          Ask him the best to technologies suited for the project and why does he want to choose one of them.

–          Will he be using open source or Microsoft technologies and why do he want to choose on of them with respect to your project.

If you are a technical person yourself you may ask more technical question like what do you use to make website responsive etc.

3.  Fixed or hourly contract?

If you are not sure about the exact amount of work to be done on the project and also number of hours if it will take, go for fixed cost projects. It will help you to avoid unnecessary over charging and misquoting in terms of hours.  If you are going for fixed project, use milestone based payment system.

If you have a reliable and already used web developer and you have frequent tasks which are small in nature, you can go for hourly contracts as it saves time used in unnecessary bidding and quoting.

4. Communicate But Avoid Over-Communication:

Effective communication is key but over communication ruins the budding reliable relationship. You can use free project management tools like freedcamp for communication and project management. Keep weekly meeting through skype and ask your web developer to respond within 24 hours TAT. Try to build a mutually benefiting relationship and treat your team with respect which will help you to get cherry on the cake.

5. Hire, Test Then Hire:

You are not running 100m race in few mins, you are getting into marathon to create your brand. Take time to Hire a web developer,  do some background research for his work, ask for references or at least review his work on Odesk, elance, linkedin if he has, it will help you in decision making to choose best out of crowd.

To minimize the risk, hire web developer for test project if you find him reliable, choose him for larger projects.

So, hiring a web developer needs to follow few steps important. It’s not only the technical expertise but also the attitude and sense of accountability in web designer gives you your expected results.  If you have requirements for web developer, go out, review the credentials, ask your intuition and hire a web developer.

Why your business needs to hire mobile application developer in Brazil

Mobile Apps Development

A mobile can bring retail business to success and studies have shown that people spend lots of time per day on the mobile phone for shopping and surfing internet. Now mobile device has changed the way, how business works. The mobile app market has been earning a great revenue and this shows that your business need to hire mobile application Brazil developers to target potential customers.

What is a Mobile app

A mobile app has to be downloaded to be used on mobile devices such as Smartphone and tablet. Various apps which you need has to be downloaded and installed on your mobile device and you can use the app without internet access. Mobile apps are available for all sorts of things such as gaming, reporting, hearing music, booking movies, purchasing online products and much more. You can use only the features available on the phone and you can create push notification, SMS and reminders using the apps.

Why your business needs mobile app

With a responsive mobile website, your company website will become user friendly and all the links would stay on one site. First your business must figure out the purpose of application and this would help you to decide whether a mobile website of the app is required. Each of them are tailored for different kind of audiences and mobile app is required for retail business. By adding some cool features it will make your app look premium, and this would allow users to upgrade the app to a higher version. Your business can go for advertising using the apps and it will make your brand popular in the market.

Benefits of Hiring Professional Mobile Apps Company For Your Business

Mobile Apps Development

Body- Mobile applications have brought a big change in the mobile world and it has become very much important to run a business. You will find countless apps in the market, but a question arises whether these apps are fruitful for a business or not. Mobile apps can promote your business accessories and hire web designers to develop an application that suits for your business.

Why have a mobile app for business

A mobile application software is a type of application software designed to run on mobile devices and these apps is generally small, individual software unit with limited functions. Apple stores sell thousands of apps for iPhone, iPad and iPod touch. Mobile apps provide a creativity which is important for business gathering customer information. Mobile app India developers can develop high quality and affordable apps for your business. A compatible app for your business must feature an interface that focuses on usability. Whether it’s a small business or a big company, a mobile app is needed so that the audience spend more time on Smartphone searching about your product and services.

Benefits of hiring mobile app developers

Mobile app development is the latest thing majority of business owners following and entrepreneurs are searching for application developers who can offer services at affordable cost. There are many web developer India who are expert in this field and providing timely services to clients. It is not necessary to hire mobile apps developers for a long run, you can hire them on a project basis or on the single application development basis. Hiring skilled professionals on project basis will increase savings. India is such a country where you can easily find qualified people specialized in mobile app development.

Just having a website is enough?

Just having a website is enough?

When you get developed your website, you must ask a question “Just having a website is enough?” Certainly not, website is just a ‘skeleton’ until your website has its soul in terms of proper strategy, navigation, responsiveness flow and content targeted to the prospective customers.

If you are wondering that your website in not yielding results in terms of leads and visitors in spite of great design, you need to get a reality check and get your website audited by web experts. I am trying to list of 10 points which needed to be taken care of while you want to get develop an effective and engaging website:

1. Is Design and cultural relevance considered? : While you conceptualize design for your website, you need to keep in mind your target visitors’ social, cultural and regional preferences. A color could be favorite in one region and other may not even like it. Give reasonable time to brainstorm about the color scheme, graphics as they are the key to keep your website visitors engaged and reducing the bounce rate.

2. Is it Easy to Navigate? : You need to check your website if it is easy to navigate. If the navigation is confusing or it is too complex, your website is bound to have higher bounce rate and lesser leads. New visitors do not have patience to waste time in searching information of their interest while they have plenty of other options on google.

3. Is it easy to view your website? : You need to test your website if it is easy to view across the browsers and mobile devices of different screen sizes. You can use Bootstrap 3, HTML5, CSS3 etc to make your website responsive. A mobile responsive website is easy to navigate and reduces the bounce rate considerably.

4. Is your website too slow? : If a website is taking more than 3 seconds to open up, it means your website has got some serious optimization problem in loading which could be due to the issues of CSS, JQuery slider, non-optimized images, hanging scripts etc. Search engines do not consider it good. You need to get your website analyze and resolve the optimization issues.

5. Is your website has SEO Optimized Content : Content is king and if it is not properly used, king will be angry which upsets search engines booting robots. Content must not be making hard sales pitch, should not be monotonous and must have 1%-2% of targeted keywords density. Target keywords must not be unnecessarily stuffed; use must be contextual and smooth.

6. Is your website has dead links and canonical issues? : You need to get your website tested to check if it still has any dead link or canonical issues which not only hurts your SEO ranking but also ruins the good perception of visitors towards the website.

7. Haven’t you bother to update the content for long now? : Nobody likes to eat stale food or to visit same monument time and again. Content must be updated on regular interval to keep the website engaging, lively and refreshed. You must share the latest information about your products and services in order to generate curiosity among your visitors. Are you doing this?

8. Are you sure about using social media effectively on your website? : Social media Marketing has become an integral part of every business’s promotional strategy and ability to keep your customer engaged can bring great difference. Here you directly talk to your customers. Analyze your website to check how effectively and at which place you have used social media feeds and icons. Encourage sharing options. Use email capture boxes and RSS feeds effectively. Keep an admin “on go” to manage all social media accounts as it is double edge sword which can be used for making and breaking your online reputation.

9. Is your contact form and details easily visible? : Contact us forms and details must be kept very handy on your website to get leads. Contact us forms must not be very lengthy with too many compulsory fields. Forms with too many compulsory fields are less likely to get leads. Use captcha to keep robots away. Do not want too many calls, use email id and respond within 24 hours.

10. What do Analytics and Visitor patterns say? : To know the users visit pattern and issues with the website you can use tools like Google Analytics or webmaster tool etc, which help you to analyze and take corrective action wherever your website is losing the battle of competition to your competitors. Re-draw your overall online marketing strategy if needed to be based on the above results.
So, only having a website won’t yield you the results and ROI, just like sowing a seed is just beginning of long process to nurture it into a fruit bearing tree. If you feel your website is not giving your results as expected, get an expert to analyze it.

Good Website Vs. Bad Website

Good Website vs. Bad Website

A website is a gateway for your brand and it creates the first impression of your brand in the mind of prospective customers and visitor of your website. A website must convey the message and brand identity you want to create. It must be user friendly, easy to navigate, appealing and secure. We have been developing lots of website since last 7 years and have noticed many striking difference between a real good website and a bad website and most of them are not rocket science. A poorly and not professionally done website may do more bad to your business than good. Let’s explore few of them as follows:
1. Appearance and front end
A good website must be appealing to its audience. Visitors consider a professionally done, smooth, easy to navigate website more reliable. It increases the chances of turning visitors into a prospect and it will bring down your website bounce rate sharply.
While you conceptualize your design, you must consider using colors those are soothing, not heavy on eyes.
Use maximum of 3 colors even lesser as more colors could distract the visitors. Use good combination as per your brand’s demand. Text must be easy to read along with meaningful graphics those complete your message. Using too much animation make website hard for user and using them appropriate make it more attractive.

2. Website Responsiveness
Responsiveness has become one of the key attribute of a good website. It must be mobile responsive and also browser compatible. Every user has his own preference to use browser if he finds a website not working correctly on his preferred browser, he is very unlikely to revisit it.
Smart phone revolution has given users freedom to use internet at their will, so Mobile responsiveness of websites is a “must” for a good website.

3. Content and Navigation
Content is king” for any of the website. Content must be unique, to the point, not too much stuffing of keywords, informational and logical. Try to speak your users; do not irritate them with a strong sales pitch. Keep your paragraphs small and crisp as the user has hardly 10 seconds to scan the page.
Keep you content fresh and keep changing it over the time. No one likes to read same content time and again.

4. Ease of Navigation
Even if you have very quality content, appealing design and engaging animation but your website does not have good navigation, your are likely to have higher bounce rate as user get confused “Where to go!” syndrome. So, keep you website’s navigation as simple as possible.

5. Search Engine Optimization (SEO)
For online promotion and ranking in search engines, SEO is very crucial for your website. A good website must use more of HTML less of tables, flash and image- only objects. It must have optimized meta tags, HTML site map and avoid canonical issues.
If you are planning get new website done for your business asks experts to chart out a well defined plan keeping in view above points.

Is Software Development outsourcing a complicated decision to take?

IT Outsourcing Company

The decision to outsource your software development requirements is very critical, crucial and risky and it works like a two edged sword. How? Let me explain you, before outsourcing any Software project you have to do a thorough research on:

  • Are you sure setting up an in-house team cost you lots of bucks compared to outsourcing?
  • Are you sure the IT outsourcing vendor you are selecting has a track record to deliver cost effective solution with reasonably good TAT.
  • Do you see very good ROI?
  • Do you have Software application as your core business?
  • Are you sure you can keep outsourcing Software development projects in future and still it will be a wining situation for you rather hiring in house software development team.
  • Are you sure the outsourcing vendor which you have chosen has competent software developer and will not over bill you.

Are you sure about vendor’s availability to discuss and give updates about the projects?

If you have completed above analyses and still find that Software development outsourcing or IT resource outsourcing is still giving you better opportunity to harness expert skills at far less cost which you otherwise have to incur if you create your own in-house software development team.

If you have taken the decision to outsource your IT projects like website development, Mobile applications development, SEO and internet marketing, you can have a winning team ready to work for you at the 30% to 50% of the total cost which you would have incurred if you hire IT  resources for in-house software development. Now you reach the benefits of outsourcing like

  • Expert and specialized software development team working for you at 30% to 50% of cost.
  • Lesser costs, Higher ROI
  • No expenses needed to incur on hiring IT resources and incurring cost on occupied seats even if they don’t have continuous work.
  • You need not to incur any training cost as Software development industry is a fast changing industry where skills needed to be upgraded on continuous basis.
  • You get skilled resources in multiple technologies and can explore across the globe.

So, when you think about outsourcing software development you need to take into consideration the pros and cons of IT outsourcing. They most crucial decision is to chose the reliable, value oriented and accountable software supplier.

Choose the best responsive & eCommerce website to derive maximum results

Responsive website Development

Today, people have access to so many innovative technological devices and truly it has changed their lives for better. You will be amazed to know that the number of smart phone users and other mobile devices run into billions. Now, smart phones are being used to access a lot of information, do banking, pay bills and also purchase products and services from online stores. It is simply a magic wand that you can use when you are even travelling. This new trend has given birth to mobile responsive website. It simply means that a responsive design easily fits into devices of different screen sizes, whether it is a computer, laptop, a smart phone or even a tablet. If you talk about mobile responsive  web designing, the idea is to make a website that needs least of scrolling or even resizing in order to be noticeable on a choice of devices. One can easily access to a website on a mobile phone which is really convenient and also user-friendly.

If you are a new or established business owner, you should use your resources carefully to get a website that is mobile friendly. You should understand one important fact is that a non-responsive website is likely to have a negative impact on your business as it will not be able to compete with other competitive websites that are mobile friendly. To grow your small or big business, it is important to reach more people than your rivals in the market. A right responsive design will help you to have a larger audience and thereby increasing your chances of conversions. Choose a trustworthy web development company based in India with a great track record and commitment. Make sure that they have an experienced team of designers who can create alluring designs. The designs should be such that it should connect with the audience instantly. With great designs, your website will attract a lot of traffic and you will gain mileage in the market.

Choose right internet marketing services to make great impact in the market

Internet Marketing Services India

The world has become an equal playing ground for all kinds of companies thanks to internet. Today, online market has given both new as well as established players to use the platform to reach each and every corner of the world. If you are new into the world of business, you can compete with the best even with a small budget. It is fact because a website or online store will cost you very less amount of money in comparison to physical stores. You can get a website developed to launch your products and services. It is a great deal and you will benefit immensely with it.
You should be aware of the fact that a website if properly designed and developed can be a vibrant face for your business in the market. People will love to visit your website and also make purchases. You should understand one important fact is that there are millions of websites and your website has to be special in order to make impact in the market. You should hire the internet marketing services of a reputed company. There are so many reliable companies based in India that offers web development, word press development, Mobile website development and SEO services at affordable rates. When you decide to choose a company for your project, you should check the credentials and also their portfolio. Tell them about your specific needs and also your budget. If you want to optimize your website, ask them to design a personalized internet Marketing package for you. Once you are satisfied, discuss issues with the team, give them the brief and get your website designed accordingly. Your website is a big asset in this internet driven world and you can use it to sell products or services.

Choose a prominent digital marketing company to enhance the credibility of your brand

Digital Marketing

Today, identity has become a big issue in the business world. You need a face and it has to be good otherwise, you will be facing a lot of problems. In this ever-evolving business world, a business should have a right kind of identity. If you are a new player, you should make it a point to build your image using various means of advertising and platforms. These days, social media has become a big platform where business owners engage with their audience. The idea is to engage with new audience and earn their trust. Similarly, the thrust is also on engaging existing customers and retain their faith.
Customer is the king and every means should be used to win their attention and trust. Keeping these facts in mind, ahatechnocrats.com – a leading digital marketing company based in India offers one of the best web development services, mobile website development services, responsive web development services, mobile applications and SEO solutions. This noted company helps clients by building their brand in a positive manner. They use various social media platforms and other advertising mediums to engage the audience and also provide them necessary information about the brand, products and services.
This reliable company also provides great responsive mobile development services and these services have great importance in this age because the number of smart phone users run into millions. The best thing of ideal responsive design is that it simply fits into devices of different screen sizes, whether it a computer, laptop, a smart phone or even a tablet. Another important point is that it is a vibrant new approach to the formation of web portals that are accessible by mobile phone users as well as regular computer users. If you are looking to have responsive web design, you can hire the valuable services of this company. They have the best designers and developers. You can surely rely on their services as they are best in the business.

Can better choice of digital marketing company really help you to enhance the credibility of your brand???

Internet Marketing

Today, identity has become a big issue in the business world. You need a face and it has to be good otherwise, you will be facing a lot of problems. In this ever-evolving business world, a business should have a right kind of identity. If you are a new player, you should make it a point to build your image using various means of advertising and platforms. These days, social media has become a big platform where business owners engage with their audience. The idea is to engage with new audience and earn their trust. Similarly, the thrust is also on engaging existing customers and retain their faith.

Customer is the king and every means should be used to win their attention and trust. Keeping these facts in mind, a leading digital marketing company based in India offers one of the best web development services, mobile website development services, responsive web development services, mobile applications and SEO solutions. This noted company helps clients by building their brand in a positive manner. They use various social media platforms and other advertising mediums to engage the audience and also provide them necessary information about the brand, products and services.

This reliable company also provides great responsive mobile development services and these services have great importance in this age because the number of smart phone users run into millions. The best thing of ideal responsive design is that it simply fits into devices of different screen sizes, whether it a computer, laptop, a smart phone or even a tablet. Another important point is that it is a vibrant new approach to the formation of web portals that are accessible by mobile phone users as well as regular computer users. If you are looking to have responsive web design, you can hire the valuable services of this company. They have the best designers and developers. You can surely rely on their services as they are best in the business.

Hire Services of a Reliable Mobile Website Development Company to Make Impact

Mobile Website Developer

A website is your affordable platform from where you can launch your products and services. You can take your products and services to any corner of the world within a few minutes. Isn’t it amazing? This is the reason why the online market has become so popular with today’s young professionals and other people who don’t have time to visit the nearby high-end stores. You can shop at so many stores from the comfort of your bedroom. There is secured payment facility and most importantly even a novice can shop at online stores. There are so many other features that have made shopping online a lucrative and time saving option.

Businesses have realized the immense potential of this great platform and they are using websites to sell their offerings. Irrespective of the kind of business, whether it is a big business or a small business having a website of own has become the need of the hour. A new trend has emerged where people are using smart phones and other mobile devices to buy products or avail services such as banking. You will be pleased to know that more than four billion people globally use their mobile phones devices, which means a considerable audience for any industry. It directly emphasizes the need for mobile website development. If you are a new business owner, you should do a lot of research. If your want to hire affordable web designer and developer for your business you should hire them from India. Undoubtedly, India is a great IT hub and there is a sea of talented mobile web designer and developer. You should choose a reliable company with a sound portfolio. You should opt for digital marketing to promote your website. You can use various social media sites, radio, television and even billboards to connect with your audience. Your business will reach to the doorsteps of your consumers quickly.

Tips to find a right Web Development Company in India

Website Development

Today, there is a big boom in the online market. This market is expanding at a great speed thanks to the internet savvy customers. And there is need to mention about the young hardworking professionals who don’t have spare time to shop at various malls and other high-end stores. They want to buy things from the comfort of their room within a few minutes. Online stores are doing good business thanks to their various attractive features like easy shopping facilities, secured payment, timely delivery and good return policy.

If we take a closer look at the online world, we will find that websites have become synonymous with industry. There are hundreds of websites that caters to the needs of each industry. A website is the face you cannot ignore in the online world, so you should choose a web development company in India carefully. You should do a lot of research and make efforts to reach to those people who know the exact details of the company that you will be hiring. If you want a new website to be developed, you must make assessment whether the web development company has in-depth knowledge and expertise in all spheres of web development like web design, HTML, XHTML, CSS, Flash, JavaScript and so forth. You should also see whether they offer search engine optimization services. Remember that web development is a technical subject and intricate sphere as there are numerous practices as well as methods which are encompassed within it. You must talk to the web developer and designer who will be working with you. You should check the company’s portfolio carefully and also the list of clients. You should try to reach out to some of the clients and also check the client’s feedback. If you are cautious, you will not fall in wrong trap and most importantly, your money will be safe.

Understanding Mobile Website Development Is Important

Mobile Responsive Web Design

With the development of smart phones and mobile devices and, good numbers of mobile users have access to the World Wide Web. It is guessed that more than four billion people globally use their mobile phones devices, which shows a considerable audience for any industry. It directly emphasizes on the mobile website development in order to understand the experience of an individual despite concentrating on continuing the desktop website space.
The design should be cautiously considered to let the chance to interact or connect with clients with the help of smart device. There are a number of significant characteristics of mobile website development that a business associate should go through. Many people enable to understand the differences between minimizing the visual dimensions of a website and Responsive Mobile Website.
The mobile website should be handled as a unique stage to aid applicable tools and information instead of being a subset of a creative website. This permits business owners to capitalize on the important aspects necessary by mobile clients.
The Mobile website design can be achieved in numerous development languages. However, there is a significance to consider the setting of the mobile phone and the creativity required to appoint the end user. Ideally, it is important for a website developer to list up the important requirements of the website before starting the design to make sure it is perfect for the user experience, allows a user friendly environment along with easy routing and a satisfying browsing practice.

Hire Web Designer & Web Developer in India- How To Make The Right Pick?

Web Development

If you want to take your business to the next level, you are badly in the need of some help coming from a capable web designer and developer. Not all website design and development agencies are the same, it would be a nice idea to have a closer look at the portfolio before moving ahead.

If you are the one who is going in for a web designer for the first time, ensure that the one that you go with is both experienced and capable. Seeking references is considered to be the safest possible method of choosing a web development company as with this you are going to pick amongst the best.

An important thing to be known is that going in for the cost advantage is not a good idea when going in for a web developer India as anything that is too less is to be treated as dubious. Always go in for the website design and development agencies that charge you nominal and that too as per the industry rates.

Always go in for the IT outsourcing company that promises to take complete care of the site in prospect by offering complete maintenance support. One last thing, always go in for good listeners as then only you would end up with a web designer and web developer who are willing to work as per your requisites.

Choosing Your Mobile Website Developer & Designer

Not every website out there is a productive one and the basic reason behind this is that the online entrepreneurs do not bother to use right technologies and techniques. It gets important for an online business owner to make an educated choice when it comes to hiring a mobile website developer & designer as this decision would have a great impact on the ROI.

An important thing to be known is that a web designer and developer are not gods and they are not always aware of what is in your mind, so ensure that you come out with a list of requirements.

You need to know that credibility of your online business to a large extent depends on the design of the website and thus it is vital to hire in a designer who has been in this industry for long. At your end, you need to ensure that the design of the website is user friendly and professional looking as same goes with mobile web development too.

Before you start hunting for a mobile website developer, you need to come out with your strategy.  This is going to make it possible for the developers to scrutinize methodologies that are to be used to develop a mobile site.

One last thing, quality and price go hand in hand so do not settle in for anything that is too cheap or too costly.

With Mobile Website Development Should Follow The Strategy!

Mobile website Developement

With mobile phones present in almost every hand out there, you need to make your business visible on them as not many are using laptops and desktops to access internet. Gone are the days when a single website used to work on all platforms, now if you have website you need to have a responsive mobile website too.

Although mobile website development is a part of web development, but you need to ensure that the team holds core caliber in developing sites that work on the mobile phones.

Now that the debate whether a mobile site is required or not is over, you immediately need to start hunting for a service provider who could be a help. It is a comprehensible fact that the internet traffic is divided amongst the desktop and mobile phone users and you need to ensure that a strategy is formulated so that both these are tapped well in time.

There is no compulsion that you should start with technical apps and implementations, you can start mobile website development with a simple app and then move ahead as per the requirements.
Always go in for something hybrid and in this case responsive as then only you will have a website that works well on all platforms saving you lots and lots of money. Building a website that caters to the cell phone users is no longer a waste of money, so go for it!

A Capable Web Developer Will Help You Kill Your Competition With Ease!

In the present day market scenario where competition is getting tough with each passing day, you need to ensure that a capable web developer is chosen for the job. Now that you have decided to come up with a website, you need an experienced hand working on the task as then only you will be able to gain maxim from the end product. If you want to make your web presence your strategic asset, ensure that you choose a web development expert to help you meet the goals.
A capable and experienced web developer is going to work on the blueprint strategically and when he gets your approval on the same, he or she would move ahead. Only a professional website developer will be able to do this with flair, so make sure you explore a good number of choices coming your way. Another interesting benefit of hiring in an expert web developer is that you will be gifted with a quality website development taking care of all the requisites.
A professional web developer is going to give vital importance to content management, search engine optimization and web analytics and would ensure that the end product is capable enough to cover all these. If you want to gain competitive advantage and ensure that the website is developed using latest technologies, you need to go with the industry experts as then you would be in safe hands.

Website Maintenance
Website Maintenance